Radio Announcing Communicator’s Role 3 P’s of Announcing Beyond Voice Performing before a Microphone Radio Commercials.

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Presentation transcript:

Radio Announcing Communicator’s Role 3 P’s of Announcing Beyond Voice Performing before a Microphone Radio Commercials

Communicator’s Role Conduit for Information Interpret and Communicate Not Announce

Radio Announcing- 3 P’s Personal Professional Prepared

Beyond Voice Understand what saying, meaning and purpose Find key words Establish mood Pace for correct excitement Find purpose

Communicate- DON’T READ Mark copy Use conventional US pronunciation for foreign words Look for natural phrasing NOT WRITTEN WORDS ON PAGE, BUT SPOKEN WORDS ON PAGE.

Perform before a Microphone Speak across Closer for condenser/cardiod Same distance 4-6 inches away Closer in noise Back up in hard sell

Natural Delivery Character motivation Watch unnatural pronunciation Watch stilted dialogue Watch overacting

Radio Commercial-Special Skills Reading to time  Know music phrasing  Develop time sense  Mark copy Compress Copy  Music analogy  Reading ahead