CAMPUS PULSE: A New Initiative to Increase Student Survey Response Rates Heather A. Kelly Assistant Director Allison M. Walters Institutional Research.

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Presentation transcript:

CAMPUS PULSE: A New Initiative to Increase Student Survey Response Rates Heather A. Kelly Assistant Director Allison M. Walters Institutional Research Analyst University of Delaware Office of Institutional Research and Planning Presented at the 2007 Annual AIR Forum Kansas City, MO June 6, 2007

UD At A Glance Doctoral/Research Extensive Primarily traditional, residential 4-yr institution Fall 2006 Enrollment  Undergraduates: 15,849  Graduates: 3,446  Professional & Continuing Studies: 1,085  TOTAL: 20,380

Past Surveys IR typically surveys undergraduates each spring Alternate between ACT Survey of Student Opinions, NSSE, or homegrown survey Examples of Declining Response Rates ACT Survey of Student Opinions  1995: 27%  1998: 26%  2002: 21%  2006: 16% NSSE  2001: 44%  2005: 32%

Declining Response Rates What are students telling us? Reasons Complete Desire to help UD Related to students’ interests Results could impact personal experience Required minimal effort Had free time Approached in-person Instant incentive Reasons Do Not Complete Survey of no interest Annoyed by many/multiple requests Too complicated Too much time/effort to complete Frustrated not seeing any changes or being notified of results

What to do next??? Introducing the Campus Pulse Initiative

Hot Button Issues Trabant Student Center Buses Campus Life Class Schedule Dining Diversity Financial Aid Gym/Athletic Facilities Safety/Security Perkins Student Center Advising Class Schedule Course Materials Dining Diversity Parking

Web Survey Administration Strengths Time, costs, resources relatively low Common data entry errors eliminated Data collection process easily tracked Immediate access to data a reality Interactive process between survey administrator and respondent Weaknesses Issue of anonymity and loss of confidentiality Bias due to access Survey viewed on different web browsers Needs to have paper option available, if requested Database has capacity restraints for open-ended comments Strengths > Weaknesses

Tools to Develop Surveys Remark Web Survey TargetX

Pilot Surveys Advising Diversity Safety/Security

Advising Newark campus undergraduates: 15,028 Sample size: 5,002 (33%) Viewed link: 2,810 (56%) Interacted: 663 (13%) Follow-up: 4,328 Viewed link: 1,993 (46%) Interacted: 316 (7%) OVERALL RESPONSE RATE: 17%

Advising Respondents

Advising Results

Advising Results Continued

Diversity Newark campus undergrads/grads minus advising sample: 13,289 Sample size: 4,424 (33%) Viewed link: 2,201 (50%) Interacted: 638 (15%) Follow-up: 3,775 Viewed link: 1,536 (41%) Interacted: 290 (8%) OVERALL RESPONSE RATE: 18%

Diversity Respondents

Diversity Results

Diversity Results Continued

Safety Newark campus undergrads/grads minus advising and diversity samples: 8,811 Sample Size: 2,940 (33%) Viewed link: 1,466 (50%) Interacted: 438 (15%) Follow-up: 2,491 Viewed link: 1,016 (41%) Interacted: 189 (8%) OVERALL RESPONSE RATE: 19%

Safety Respondents

Safety Results

Safety Results Continued

Incentives??? Advising  78% provided addresses Diversity  71% provided addresses Safety  77% provided addresses

Additional Survey Topics Registration Curriculum/Pedagogy/Course Delivery

Questions & Discussion Heather Kelly Allison Walters