Selected productions Serious Games Interactive © Introduction Games-4-Change Festival, New York, 22th June ‘11 Simon Egenfeldt-Nielsen, PhD CEO, founder Serious Games Interactive

My Background MA Psychology PhD Games & learning Mixing industry & research European Research projects: SIREN, PlayMancer, Vistra & GaLa Computer games Global Conflicts-series Playing History-series +20 games for clients

 Serious Games Interactive (SGI) was founded in 2006 in Copenhagen, Denmark.  Develop serious games that combines playing, learning, communication and story-telling.  Covered in most major news outlets and won numerous awards over the years.  A cross-disciplinary team of 18 people with strong roots in research. Company background

TOP3 - Interesting trends Real impact – Information is not enough. We need real behaviour change. Gamification – Games are moving into all contexts and areas. Not just products. New devices & channels – The adaptation and reach expands with digital distribution, smart phones, SmartTV and tablets.

The Nordic Region No dedicated funding for Games-for-change but increasing interest from aid agencies and NGOs. No formal organisations or conference although there has been a few attempts over the years. Fits well with the progressive approach, game savy audience and good infrastructure.

Global – G4C World Bank Global Conflicts

The Nordic Region – we are somewhat alone The City that shouldn’t exist (ECHO) Game about worlds largest refugee camp. Against all odds (UNCHR) A game about having to flee your country and about your rights.

The Nordic Region U-landskalender.dk (Danida & DR): in coordination with DR. Go back to 1970s as a paper calendar for enlighting kids. Moved online for real 5 years ago, and have been investing in a game that reach around children in Denmark (the majority of kids). Global Conflicts (SGI): Award-winning influential series now going into its fifth year with 10 episodes online covering global hot spots. Translated into more than 7 languages.

The Nordic Region Danida – Sierra Leone 2011

The Nordic Region Global Conflicts – Sweat shops 2010

World Premier  Release date: August 2011  Game duration: 60 minutes  Languages: English and Danish  Plot: Incident at school in local province. Find out what is going on the ground. More info at Upcoming titles – Global Conflicts: Afghanistan

Contact details Serious Games Interactive Simon Egenfeldt-Nielsen