Blogging Basics By drew gunn

What is a Blog? Blog (noun) – a web-log, a hierarchy of text, images, and data arranged chronologically, that can be viewed in an HTML browser

Usually... Written by one person (but not always) Often (but not always) written on one topic

What are Blogs about? ALMOST ANYTHING! Anyone with an IDEA can be a BLOGGER

Blogs in plain English MASH IT!

Getting Started HOW TO: Choose a Blogging Platform

Decisions, decisions, decisions… Several Blog services The most popular are…

Things to consider… What are your GOALS? What is your BUDGET? How TECHNOLOGICALLY ABLE are you? HOSTED vs. STAND ALONE

What are your GOALS? Purpose? Long-term? Hobby or Professional use? Will I advertise?

What is your BUDGET? Services from FREE to VERY EXPENSIVE Blogger.com and WordPress will host and serve for FREE Other things you might pay for… – Designs – Hosting – Tools and Metrics

How TECHNOLOGICALLY ABLE are you? Might have a lot to learn Consult a “Techie” Consult other blogs about blogging –

HOSTED Blogs Pros Cheap or Free Easy set-up Indexed and searche quickly Cons Less Configurable Default Designs Less control

Stand Alone Blogs Pros Full Control Adaptability Unique URL Cons Complicated Expensive Difficult Updates

Blogging for Business

The NEW BIG DEAL Biz blogs are popping up EVERYWHERE Share your Biz expertise, Build your website’s traffic Connect with potential customers

Why Blog for Biz? A Low-cost alternative to a website Easy updating Share your knowledge to a wider audience

Tips for BIZ BLOGS A BLOG OF BLOGGING TIPS