Google Nexus One Rebecca Fackrell Noah Rattner Mark Sampang Web meets phone. Meet Nexus One.

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Presentation transcript:

Google Nexus One Rebecca Fackrell Noah Rattner Mark Sampang Web meets phone. Meet Nexus One.

I’ll Google that… Android OS Search Engine Maps, reviews, and more! And now…

The Nexus One Announced January 5 th 2010 Manufactured by HTC, with Google’s design and ‘strict oversight’ Currently Available online through Google’s new online store –$ price tag

New Online Store Google chose to sell it without a service provider first An interesting shift in the wireless market

I don’t want to spend $530… Soon to be available through T-Mobile –Only $ with a 2 year contract. Available through Verizon in the spring

Strengths New product by Google Introduces the new Google store Unlocked phone without contract Online availability

Weaknesses Existing products Existing contracts Steep price Online availability Old news

Opportunities Available online rather than through a carrier Lead customers into online Google store Having an unlocked phone without a contract Option for a traditional phone contract

Threats Phone companies Carrier contracts Potential failure

How Does Nexus One Stack Up against Market Leaders? Nexus One Google/HTC iPhone 3G/3GS Apple Blackberry Curve 8900 RIM Technologies Introductory Retail Price ($USD) $ as of Jan. 05, 2010 $ as of June 29, 2007 $ as of Feb. 11, 2009 Carrier and Network Requirements None or T-Mobile*AT&T ExclusivelyT-Mobile, AT&T, Verizon and other mainstream mobile carriers. Differentiation Components and Features Focuses on wireless accessibility and user choice. Crossover between enterprise tool and social media/web enabled device. Sold as an enterprise technology device.

Questions Had you heard of the Nexus One prior to this? –Would you buy it? iPhone users? Would you choose a phone regardless of the service provider?