Photographic Rhetoric The Visual Agrument Russell McNeil Malaspina Great Books Lecture Series Malaspina Great Books 2006.

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In simple terms, an argument is a statement, called a claim*, supported by other statements called reasons and assumptions (Hatch xiii). *The statement.
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Presentation transcript:

Photographic Rhetoric The Visual Agrument Russell McNeil Malaspina Great Books Lecture Series Malaspina Great Books 2006

Sensual = color, shape, relationships, position, placement Technical = Operator’s Filter (May help – could hinder) Intellectual = Argument (?????????????????????????)

Intellectual fired by Sensual and Technical Argument is claim made by the image Claim is non-verbal and made using grammar of visual rhetoric What is the Grammar? 1.Punctum as Claim? 2.Studium as Context? No punctum - no claim – no argument – no effect – no love

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