E-Commerce: Technology and Business Development Andy Diaz Sofia Mayor Chris Ratigan

E-Commerce The distributing, buying, selling, marketing, and servicing of goods and services over public and private computer networks. Includes all the business activities of the sales cycle.

Scope of E-Commerce Facilitation of commercial transactions Facilitation of commercial transactions Development of information analysis Development of information analysis Emergence of web commerce Emergence of web commerce

Facilitation of Commercial Transactions Electronic Data Interchange (EDI) Electronic Data Interchange (EDI) Transfer of data. Electronic Funds Transfer (EFT) Electronic Funds Transfer (EFT) Transfer of money. Internet and the World Wide Web Internet and the World Wide Web

EDI EDI American National Standards Institute American National Standards Institute (ANSI)  X12 standards (ANSI)  X12 standards HTML  XML and Web Services HTML  XML and Web Services EFT EFT Programs – ex. Direct Deposit Programs – ex. Direct Deposit Transactions – ex. POS transactions Transactions – ex. POS transactions Automated Clearing House (ACH) Automated Clearing House (ACH) Facilitation of Commercial Transactions

Information Analysis Enterprise Resource Planning (ERP) Enterprise Resource Planning (ERP) Customer Relationship Management (CRM) Customer Relationship Management (CRM) Supplier Relationship Management (SRM) Supplier Relationship Management (SRM) Data Mining Data Mining Data Warehousing Data Warehousing

Web Commerce s Web banners Personal accounts Shopping carts Electronic payments Secure connections

E-Commerce Today E-banking E-banking PC banking  Online Banking PC banking  Online Banking Offshore manufacturing, imports, exports Offshore manufacturing, imports, exports Laws, taxes, commercial documents Laws, taxes, commercial documents E-logistics E-logistics Shipment tracking, reporting Shipment tracking, reporting

Success factors Good product Good product Competent management team Competent management team Good post-sales services Good post-sales services Well-organized business structure and network infrastructure Well-organized business structure and network infrastructure Secured, well-designed website Secured, well-designed website

Successful E-Commerce There are various factors that must be considered in setting up or expanding into a successful e-commerce business.

Security Measures Fraudsters will divert approximately US$3.6 billion from U.S. e-commerce in 2007, a 20 percent increase over 2006 Traffic to many of the largest shopping Web sites soared 37 percent over last years Cyber Monday. Attitudes toward privacy and security have changed.

E-Commerce Security HTTPS - You know that you're on an SSL protected page when the address begins with "https" and there is a padlock icon at the bottom of the page. SSL is all about encryption SSL - SSL uses PKI and digital certificates to ensure privacy and authentication.

SSL Certificates Most important part of e-commerce security is the SSL certificate. The SSL certificate helps to prove the site belongs to who it says it belongs to. SSL Certificate Vendors with Credibility

E-Commerce Experience Concerned more with user experience. Less Patience with sites.

Web Analytics Helps improve your page design, layouts and other factors that effect how visitors interact with a site. Tracking tools can also help eCommerce merchants to improve their ad spend and conversion rate from sponsored listing programs like Google AdWords.

Search and Categorization Search Usability is key for creating a successful e-commerce business. Search Query Spotlighting Spotlighting Boosting Boosting Query Rewriting Query Rewriting

Search Analytics Search Entry Pages Time Tracking SERP Click-Through Rates Bail Rates

Software for Analytics Various Software available You have to know what the information means and how to use it

Consumer Usability Design – everything down to the smallest detail in design affects e-commerce. Good Search Categorization Servers (outages) Yahoo’s Merchant Service had outages that cost many merchants a lot of business on Cyber Monday. Yahoo’s Merchant Service had outages that cost many merchants a lot of business on Cyber Monday.Checkout

Logistics Shipment and Management Big Business – Automated Small Business – prone to human error because its manual Consumers will be unhappy if they don’t have reliability

Technical and Organizational Aspects of E-Commerce. Market Research and Analysis New business plan Launch a new product or service Expand into a new market Good Business Planning Traditional Business Plans. Quicken Writing An Effective Plan. Small Business Administration Business Plan Outlook Software Palo Alto SoftwareBusiness Plan Pro Business Resource SoftwareBusiness Plan Outlook Understanding Supply and Demand

IT and Management Teams Good management teams armed with an IT Strategy to build new software products, add value to the business, and service the customers. Software for virtual teams. (Groupware) E Business Can Increase employee productivity Increase employee effectiveness Decrease cost of business Increase Competitive Advantage Increase communication within business, with suppliers, and with customers.

Transactions: Digital Signatures: Evidence of online contract. Click wraps: Establish business rules Payments: 90% of transactions are made by credit cards Payment Gateways: Still used by most small and home businesses. Merchant Account: PayPal CyberCash

Questions?