Media Habits of Poli-fluentials The Berkman Center for the Internet and Society March 27-28, 2008
Published October 5, 2007 GW’s Institute for Politics, Democracy & the Internet
PoliticalInfluentials Onlinein the 2004PresidentialCampaignPublished February, 2004By GW’s Institute forPolitics, Democracy &the Internet
NEW RESEARCH News Activity Increase in odds Reading a daily print newspaper Watching Sunday morning talk shows Reading news and opinion in magazines Watching news on PBS (NewsHour)
News Activity Increase in odds 2-3 Hours 4-10 hours Reading a daily print newspaper Watching Sunday morning talk shows Reading news and opinion in magazines Watching news on PBS (NewsHour)
Some Top Odds-makers for Poli-fluentials ACTIVITY ODDS Purchasing political paraphernalia on the Internet Being a member of a local organization Being an active member of an advocacy group Sending a letter or to a public official Being an Independent who made a political contribution in the 2004 election
Media Formats where MORE consumption = better odds: Daily print newspapers News magazines Listening to news on the radio Watching the NewsHour on PBS.
Media Formats where MODERATE consumption = better odds Reading blogs Watching the Sunday morning talk shows.
Readers of Political Blogs FREQUENCY –Several times a week gives better odds than once a day or several time a month. NUMBER OF BLOGS PER DAY 3-5 a day gives better odds than 1-2 or more than 5.