November 28, 2011 New tools for IU Marketing and Communications professionals Greg Polit [ ] Dir., Informational and Emerging Technologies IU Communications

New Tools introduced in 2011 Blogging platform ( WordPress ) Digital Signage ( Four Winds Interactive ) CRM/E-Distribution ( Talisma & WhatCounts ) Digital Asset Management ( NetXposure ) Tablet Publications ( IU Libris via Adobe Digital Publishing Suite ) Note worthy updates: –New IU Mobile –Onestart calendar update November 28, 2011IU Communications & Marketing Conference

IU Blogging platform Use most popular open source blogging software ( WordPress ) Install on central web server, use a campus domain Post using IU credentials ( CAS authentication ) Campus templates Predefined security plugins, UITS scans, and security updates Blog directory One click install ( coming soon ) November 28, 2011IU Communications & Marketing Conference

IUPUI Blog Template November 28, 2011IU Communications & Marketing Conference

Digital Signage Overview Pilot project started in December 2010 As of May 2011 we are in production Over 200 live signs on 6 campuses AxisTV, Scala and other systems need to migrate to Four Winds by January, 2012 November 28, 2011IU Communications & Marketing Conference

Four Winds Interactive Features Content scheduler Live Data ( RSS, XML, Databases, Web & Digital Asset Management Systems ) Multimedia Web View Live Video Weather Interaction ( Touch Screen ) Security based in ADS Users/Groups November 28, 2011IU Communications & Marketing Conference

Costs Annual –$125 annual player fee. –Hardware renewal One time costs –Installation ($1,300+) –Hardware ($2,062 - $9,350, with an average price of $4,178) November 28, 2011IU Communications & Marketing Conference

IU Southeast Video Bulletin Board – Showing ‘Events’ November 28, 2011IU Communications & Marketing Conference

MEDTV November 28, 2011IU Communications & Marketing Conference

IU Digital Sign - Emergency Alert November 28, 2011IU Communications & Marketing Conference

IU Digital Sign – Emergency Ticker November 28, 2011IU Communications & Marketing Conference

Lifetime engagement service center Indiana University is establishing a base funded Lifetime Engagement Service Center to add academic and administrative units with communication. Service center will be housed at IU Communications and will: Receive distribution requests containing with the message, target group, and timeline Will compile lists and distribute one time communications Service Center will work with units on providing a platform for ongoing communications Provide analytics Coordinate Communications calendar and global opt-outs November 28, 2011IU Communications & Marketing Conference

Talisma CRM Track individual’s interaction with IU from “cradle to endowment” Conduct personalized communications Distribute via dynamic filters Program complex recurring interactions Current phase focused on enrollment offices. Staff & alumni rollout in 2012 University funded – no cost to individual units November 28, 2011IU Communications & Marketing Conference

What Counts e-distribution platform Easy to use web interface Easily upload lists from CSV, or excel file Subscribe/unsubscribe via a web form Opt outs at department, school and university level Hierarchical account structure to enable departmental lists/users and integration at the school level ( realms and sub realms ) Open rate and click through analytics, and tie in with web analytics Annual unit cost between $300 for 100,000 s to $3,000 for unlimited s November 28, 2011IU Communications & Marketing Conference

WhatCounts e-distribution platform November 28, 2011IU Communications & Marketing Conference

IU’s Digital Asset Management System Who is it for? –Production system open to all IU staff –Public interface open to IU alumni, media, general public. Will includes an e-commerce component –Benefits Efficiencies in storage Asset sharing/retrieval Reduces the need to contract for new assets Reduces workflow costs on common tasks Can be used to expose galleries & podcasts January 2011IU Communications and Marketing Conference

Use case – Kelley School of Business Manage over 100,000 digital images in the DAM Import approximately 400 new images per month Each image has searchable metadata added on import including creator, keyword, file type, file size, date, and description. Archive.mov files with metadata. Students/faculty can play within DAM Internal Archiving and Asset Sharing January 2011IU Communications and Marketing Conference

Append metadata to hundreds of assets November 28, 2011IU Communications & Marketing Conference

Repurpose function January 2011IU Communications and Marketing Conference

Share a saved cart, search or category as a download link or feed November 28, 2011IU Communications & Marketing Conference

Manage videos November 28, 2011IU Communications & Marketing Conference

New Public Portal November 28, 2011IU Communications & Marketing Conference

New Public Portal November 28, 2011IU Communications & Marketing Conference

The Tablet Revolution November 28, 2011IU Communications & Marketing Conference

Adobe Digital Publishing Suite Tablet publications created in InDesign 5.5 Retains features of desktop publishing, adds interactivity: Audio/Video Slideshows Interactive panoramic photos Interactive 3D models Scrollable content, links, web view November 28, 2011IU Communications & Marketing Conference

Digital Publishing IU First DPS publications created in 2010 IU Libris launched May 2011 ( IU is the first Higher Ed institution to make DPS publications available in the apple store ) IU/Adobe Higher Education pilot Aug – Nov 2011 IU/Adobe include DPS enterprise version in its enterprise licensing agreement Available for download on iuware.iu.eduiuware.iu.edu November 28, 2011IU Communications & Marketing Conference

IU’s DPS Enterprise License IU’s Digital Publishing Suite Enterprise license includes 250K downloads per year included for 3 years Additional downloads will have 30% off of 250K or 500K packs ( +/- $0.10 per download ) This is >$300,000 value over the 3 years We don’t expect to reach the 250K download limit in the first two years November 28, 2011IU Communications & Marketing Conference

What is next for IU Libris Support for Android and other tablet devices Analytics Updated look and functionality –Custom store front –Folder structure for each campus, school, department & publication –Support for additional file types (.epub, pdf ) November 28, 2011IU Communications & Marketing Conference

Demo – IUPUI Alumni Magazine November 28, 2011IU Communications & Marketing Conference

The Mobile Revolution November 28, 2011IU Communications & Marketing Conference

m.iu.edu services including conference app November 28, 2011IU Communications & Marketing Conference

New onestart calendar view November 28, 2011IU Communications & Marketing Conference

Questions November 28, 2011IU Communications & Marketing Conference Digital Signage [ ]Digital Digital Asset Management [ ]Digital Asset Digital Publishing Suite and IU Libris [ ] Greg Polit [ ] Director, Informational and Emerging Technologies Erika Knudson [ ] Director, Client Relations & Account Services communications.iu.eduDigital Publishing Suite and IU communications.iu.edu