Tech Presentation Yammer.com Billed as an ‘enterprise social network’ Has been called ‘Facebook for Business’ A free, private communication space Users and groups can share status updates on projects Can archive knowledge in an Organization Project 1

Requires some critical mass 2

Yammer Features Events: Co-workers within the enterprise are invited to company or group events with responses tracked. Users have the ability to download events information directly into Microsoft Outlook or Google Calendar.Microsoft Outlook Google Calendar Links: Employees have the ability to share URLs with co-workers in a form that displays videos and images within the conversation. Topics: Employees tag content with topics, enabling collection and maintaining of conversations and data. Presence: Allows employees to see who is online now and how they are connected to Yammer (i.e. website, the desktop client or a mobile client.) Enhanced Analytics: Provides managers with interactive charts to track engagement in their network. 3

2008 Winner of TechCrunch50 4

Pricing 5 ‘Freemium’ pricing model (good for bottom-up adoption)

Xero’s Story 6

Why Deloitte Loves Yammer 7

Discoverable Unaffected by spam More controllable More privacy options Corporate permanence Issues versus

Issues versus IM Persistent & searchable Standardized 9

Issues that I see Pros: Facebook-like familiarity Good group abilities Develops an automatic Knowledge Base Rich media application Free to try, inexpensive to adopt 10

Issues that I see Con’s Simon Fraser University experience – need a purpose Critical mass requirements Competes with IM and 11