Digital Engagement If your website was launched over a year ago, it is probably ready for a make over.

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Presentation transcript:

Digital Engagement If your website was launched over a year ago, it is probably ready for a make over.

Digital Engagement Web 2.0 for other platforms Google website optimizer Web page analyzer Web site maestro Omniture site catalyst Atlas site optimizer

Best Practices for site optimization Prioritize and be proactive Finalize visuals for site well in advance Design for all screens iphone-ipad-droid Dynamic Interface options Make use of visual shortcuts Imbed trust-worthiness

Are pages appealing to audiences? Tweak the color of landing page Retire hard sell language Cut steps to conversion Be clear on goal Let customers know in advance about a makeover

Automating Page Optimization Size is important Connect all media placements with landing page optimization Make sure action is taken not just a report Develop expected value calculations for every placement CPC CPM CPA

Are pages appealing to audiences? Balance search optimization and landing page optimization Try with and without the ad server Improve navigation to improve conversions Automating page optimization

Case Study Tommy Hilfiger