Trademark and Unfair Comp. Boston College Law School March 5, 2008 Types of Confusion, Trademark Use.

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Presentation transcript:

Trademark and Unfair Comp. Boston College Law School March 5, 2008 Types of Confusion, Trademark Use

Infringement Types of confusion –Initial interest confusion –Secondary confusion –Reverse confusion

Mobile Oil v. Pegasus PEGASUS

Banner Advertising

Sponsored Links

Internet Uses Sponsored Links Meta-tagging Cybersquatting Typosquatting

Mastercrafters v. Vacheron

Luxury Brands

Harlem Wizards v. NBA

Amazon v. Amazon.com

1-800-Contacts v. WhenU

Keyword Buys

Administrative Details Next Assignment –VI.B – Contributory Infringement –VI.C – Statutory Defenses