Workshop on Tuition: Enrollment and Price Sensitivity Board of Trustees January 7, 2004 Jerome A. Lucido Vice Provost for Enrollment Management and Director.

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Presentation transcript:

Workshop on Tuition: Enrollment and Price Sensitivity Board of Trustees January 7, 2004 Jerome A. Lucido Vice Provost for Enrollment Management and Director of Admissions

Our Goals Increase Academic Quality Increase Student Diversity

Cost and Yield $ Increase , , Recent OOS Tuition and Fees Increases

Cost and Yield Yield Tuition and Fees OOS Yield and Tuition

Peers and Competitors PeerCompetitor Virginia Michigan TexasWilliam & Mary WashingtonGeorgia Ohio StateMaryland Florida IllinoisSouth Carolina WisconsinIndiana UC-Berkley UC-Los Angeles

Testing Price Sensitivity Peer-group pricing assumes peers share our market. Students choose from among a mix of competitor institutions. Different students react differently to the interaction between price and other attributes.

Testing Price Sensitivity The impact of price increases varies dramatically from institution to institution. There are no highly predicable patterns. We must conduct research specific to UNC-Chapel Hill.

Discussion