Tom Stone Research Officer Key Performance Indicators

Monitor KPI’s identified in economic development strategy Measure impact of economic development strategy moving forward Identify areas of strength and weakness Types of variables Economic measures (income, affordability etc.) Demographics, population, unemployment Investment and business Purpose

For each KPI, figures have been sought for the past 20 years Where figures are unavailable is due to –Data not collected over the whole of the period –Technology not available throughout the whole period Methods of measurement

Gross local product per capita Adjusted for inflation to 2007/2008 equivalent Steady upward trend over the period Since 2007 trend has flattened, in part likely due to GFC

20 years of figures show gradual upward long term trend Approx 1% per annum growth in the past decade Recent uptrend driven by North Fremantle development Population

Fremantle labour force Census data collection began in % growth over past decade Workers residence Cockburn (20%) Melville (18%) Fremantle (16%) Rockingham (6%) Canning (5%)

Participation rate Fremantle participation rate trended toward state average over the period 2011 figures from different source, showing inflated results Closing differential between Fremantle and Perth Metropolitan area

Unemployment rate Steadily falling rate 2011 likely to see flattening as full employment reached Reflects both gentrification or Fremantle and broader state trends

Census figures, adjusted for inflation to 2010 equivalent Strong upward trend over the period Increasing affluence in Fremantle Next census 2011 Wages

Mean taxable income Australian Taxation Office figures, adjusted for inflation to 2010 equivalent Steady real wage growth in taxable income across the City of Fremantle area

Business and technology Technology 36% of residents with access to broadband in 2006 Expected upward trend in next Census Monitor in future Business Estimated 1800 active businesses in Fremantle 83% of businesses have 30% of businesses have a website

Individuals with bachelor degree (or higher) Long term upward trend Fremantle above average Difference is increasing University of Notre Dame?

Net lettable area and vacancy 2007 survey figures currently being sought Slight fall in commercial space over period, looking for reversal in trend Increase in industrial space, mostly due to O’Connor Retail space flat

Fremantle business confidence Profitability & confidence drop during “GFC” Profits have remained flat, confidence is shaky RBA has resumed tightening cycle Next survey due in September

Indicators to monitor in the future Institutional membership –Fremantle Chamber of Commerce –Experience Perth Retail and commercial space trends Housing affordability Value of non-residential building applications People employed in research and technical services