Strategic Planning Chapter 5 Revitalizing Bermuda.

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Presentation transcript:

Strategic Planning Chapter 5 Revitalizing Bermuda

Destination Life Cycle

Decline Stage Strategies Promote more frequent use by current customers Develop more varied use among current customers Create new uses Find new customers

Macro Level Planning Concerned with growth of destinations Geographic unit Political unit Social unit Issues Land use Economic development Market position Product value Destination image Environmental impacts Social impacts

Strategic Planning Process Stakeholder Analysis Who are the stakeholders What do they value Internal Analysis Strengths Weaknesses External Analysis Opportunities Threats Recommendations Implementation Evaluation

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