From RFID to IoT in Tourism & Leisure Prague, 31st March 2011

Tecnalia: who we are

Tecnalia has come into being as a global project. As a result of the merger of 8 technological centres, we have combined our capabilities and energy to work towards a common goal: Generating and developing business opportunities through applied research.

We are the leading private R+D+i entity in Spain and the fifth largest in Europe, with a staff of over 1,400 and a annual turnover of approximately 125 million Euros. A unique commitment, an opportunity, a challenge.

Organised in Business Units. We structure our experience and technical specialisation according to the markets where we operate in order to be as effective and proactive as possible.

SUSTAINABLE DEVELOPMENT Construction Energy Environment INDUSTRY AND TRANSPORT Casting and Iron & Steel making Industrial Systems Transport INNOVATION AND SOCIETY Innovation Systems ICT / EUROPEAN SOFTWARE INSTITUTE Information and Interaction Systems Information Society Software System Engineering Telecom HEALTH AND QUALITY OF LIFE Quality of Life Health Tecnalia Business Units

From RFID … Just a way of identifying people and objects. …towards Internet of Things. People and objects interacting in the real and virtual world.

Tecnalia Research & Innovation BITs Isolated Manual Repetitive Anything with Anything in a friendly way Manual Machines (Industrial Revolution) Basic Logic (Automation) Consciusness Social Friendly Intelligence Extelligence MainFrame Personal Computer Laptop Mobile, Tablet Ubiquitous Autonomous systems Wired comms Wireless comms From Bits & Atoms … … to Friendly Planet Atoms

Tecnalia Research & Innovation Ski Resorts (AXESS)Bicycle renting Human tracking and control (access control, check–in, e- passport, loyalty cards...) Assets & valuables tracking (luggage tracking, chips, …) Payment systems (public transport, toll, hotels, keyless room entry, …), Information (museums, streets, …) City Information Japan Casino City Information Spain “Social shoes” Karmatech by WESC RFID technology in tourism and leisure is being used mainly for: Radar Golf

Tecnalia Research & Innovation Some of our past experiences: Human tracking and control in indoor locations And now going further to develop new objects to create enhanced user experiences. Sensorized surfboard to collect personal data and compare yourself with other people. RFID combined with other technologies like: IR, Machine Vision

…imagine the future… a friendly planet for a better life

Tecnalia Research & Innovation Some future scenarios for IoT in tourism and leisure: Tourist City Card: your personal city and logbook Gymkhanas & social games: riddles to encourage city exploration Hotel 2020: personalized experience Personal Guiders: Ciudad Grupo Santander

Maite Alvarez ¡Thank you!