1 Tutorial: Creativity Creativity The ability to produce novel and useful ideas. Three-Component Model of Creativity Proposition that individual creativity requires expertise, creative-thinking skills, and intrinsic task motivation. Source: T.M. Amabile, “Motivating Creativity in Organizations,” California Management Review, Fall 1997, p. 43.

2 How creative are you? Task: Come out a common English saying or word or slang phrase from the following items: Example: stand I Ans. = I understand. Now you try a few! Let’s see how you do!

3 Test 1.1. /r/e/a/d/i/n/g/ 22. r road a d 33. cycle cycle 44. t o w n B.A. M.A. Ph.D.

4 Test (cont’d) 66. he's/himself 77. ecnalg 88. THINK 99.ababaaabbbbaaaabbbbababaabbaaabbbb...

5 Individual difference in creativity  Adaptor –Employs disciplined, precise, methodical approach –Is concerned with solving, rather than finding problems –Tends to be means-oriented –Is capable to extended detail work –Is sensitive to group cohesion and cooperation

6 Individual difference in creativity  Innovator –Approaches task from unusual work –Discovers problems and discovers avenues of solutions –Questions basic assumptions related to current practices –Has little regard for means –Has little tolerance for routine work –Has little or no need for consensus; often insensitive to others From Michael Kirton (1976), Journal of Applied Psychology, 61: 623

7 Answers  1. reading between lines: 領悟言外之意  2. cross-road  3. tri-cycle  4. downtown  5. three degree below zero  6. he is behind himself  7. glance  8. think bold  9. long time, no see