Mister Donut Reporter: Jessica

Contents Information Concept Slogan Products SWOT Analysis Conclusion

Information It is from Japan It just sell the donut and coffee There are only three stories in Taipei There are many kind of favors

Concept High quality and fresh products The clean and convince shop The employees training course hand made customer's heart as my heart

Slogan 你要的幸福，隨時出爐 The happiness you want is coming right up!

Strength Various flavor products for choose Delicious and fresh Not expensive Scarce and precious Someone tests good, and tells others. Novelty and famous

Weakness Only three place to sell the donut If you want to buy it, you need to stand in a line above half hours. No commercial High cost

Opportunity Keep in developing new flavor Strong reputation Combine donuts and coffee to become tea time Multiple store Public praise

Threat Sweet food only be regarded as the dessert Monopolized shop is not enough People usually like the new and loathe the old, like the “Egg Tart”

Conclusion Create Quality Service Public praise Success

Reference Mister Donut Japan Photograph from: 1 . 2 Thank you!