Agenda  What is Web 2.0?  What is Cloud Computing?  Implications for Public and Private Sector  Engaging the Customer / Citizen

Distributed Communication Networks Models for Getting Things Done

Embracing A Web 2.0 Mindset  Collaboration – How can I make it easier for people to work together to deliver my public sector goals?  Transparency – How can I open up my organisation to engage people and encourage them to contribute?  Empowerment – How can empower people inside and outside my organisation to do more for themselves?

IT resources and services that are abstracted from the underlying infrastructure and provided “on-demand” and “at scale” in a multi-tenant environment Today, clouds are associated with an off-premise, hosted model © 2009 Cisco Systems, Inc. All rights reserved. 8

Cloud Examples: Service Categories + Infrastructure APPLICATION (SaaS) INFRASTRUCTURE AS A SERVICE PLATFORM AS A SERVICE IT FOUNDATION © 2009 Cisco Systems, Inc. All rights reserved. 9

Market Opportunity Total Spending on Cloud-Based Services $16B $42B 27% CAGR  Cloud Services currently comprise 4% of Enterprise IT spending and projected to grow to 9% of total spending by 2012  Cloud Services are projected to grow at 27% or 5x the rate of current Enterprise IT spending Source: IDC, Oct 2008; approximately 50% of Services spend is defined as SaaS. The five segments of Enterprise IT include Business Applications, Application Development Software, System Software, Storage and Servers. ($B) Per Gartner, by % of infrastructure and operations architecture of the Fortune 1000 is expected to be private cloud.

Location Freedom HW Freedom Provisioning Freedom Business Process Freedom Cloud: Part of the Overall DC Evolution ConsolidationVirtualizationAutomationUtilityMarket Data Center Networking Unified Fabric Architecture Unified Computing Enterprise-Class Clouds Inter-Cloud

VN-Link Brings VM Level Granularity Problems: VN-Link: Extends network to the VM Consistent services Coordinated, coherent management VMotion vSwitch VMotion may move VMs across physical ports—policy must follow Impossible to view or apply policy to locally switched traffic Cannot correlate traffic on physical links—from multiple VMs VLAN 101

Towards Cloud Computing vSw vSwitch Virtualize at Network Scale vSw vSwitch CISCO VN-LINK On Premise Data Center Service Provider Standards based virtualization at a network scale Transparent interoperability between on- premise and off-premise computing Ex. VDI and DR Enterprise and service provider use cases

Executive Summary  Cloud Computing represents a shift in how Applications and Data Center resources will be architected and consumed  Cisco’s strategy is three fold: 1.Help Enterprise and Service Providers build their own cloud Data Centers or Cloud Hosting Environments 2.Create new technology to Enhance the State of the Art of Building and Using Clouds, 3.Invest in standards and interoperability to create the Intercloud  The network plays a key role in enabling enterprise-class clouds and the Intercloud

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Engaging the Citizen

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Improving the Neighborhood

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17 Taking the Information to the Citizen

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 Encouraging the Next Step

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 19 Building Communities

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 20 Overcoming Social Inertia

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 21 Engaging the Staff

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 22 John Chambers, Chairman and CEO, Cisco “Cisco’s strategy is a story based on change—the market transitions that affect our customers. Through multiple transitions in the last decade and over the next 3–5 years, the network will evolve from the plumbing of the Internet—providing connectivity—to the platform that enables people to experience life.” The Network as the Platform…

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID Collaboration/ Web 2.0 Network as Platform Network of Networks All in One: Data/Voice/Video Market Transitions Our strategy is guided by the market transitions that affect our customers.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 24 network the as the platform Mobility Data Video Voice Data Mobility Voice Video Enterprise Service Provider SmallCommercialConsumer Information FreedomCommunications Entertainment Public Sector Cisco: The Convergence Innovator One Seamless, Transparent Customer Experience

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 25 Wikis at Cisco Page Count / Qtr 8X 72,020 accounts + 15K editors 3,633 spaces (sub-areas) + 330/Qtr 195,919 pages + 18K/Qtr Viral Adoption

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 26 Blogs at Cisco: 3X February 2008 January ,992 2,8707,792 3,29611,457 2,5888,827 3X Active Blogs Registered Bloggers Published Blog Entries Total Comments

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 27 Discussion Forums at Cisco: 16X January 2008 January 2009 Categories Forums3122,847 Threads1,05914,499 Messages3,05844,297 Registered Users2,58232,666 Groups X

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 28 “YouTube” at Cisco: C-Vision Publishers 16X

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 29 “YouTube” at Cisco: C-Vision 23X Files Uploaded Users 47K

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 30 TelePresence at Cisco Number of Meetings 5X

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 31 Collaborative Workspace… WebEx at Cisco 31X User Growth Rate

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 32 Final Thoughts  Are you ready to empower your employees?  Are you ready to empower your customers?  Are you ready to embrace a new way of doing things?

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 33