California Housing in Focus The Outlook Until 2013 16 th Annual Fisher Center Real Estate Conference San Francisco, May 24, 2011 Gerd-Ulf Krueger Principal.

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California Housing in Focus The Outlook Until th Annual Fisher Center Real Estate Conference San Francisco, May 24, 2011 Gerd-Ulf Krueger Principal Economist HousingEcon.com

California: Nonfarm Jobs: +1.0% Nonfarm Private Jobs: +1.8%

Steady-State Sources: CAR, DataQuick, Amherst, HousingEcon.com Months of Inventory AxisPrice Axis -6%

Winners and Losers REO Investors Apartment Buyers Coastal Areas Urban Infill Production Workers Tied to Global Markets California Traditional Builders Overpriced Apartments Outlying Areas Master Plan Developers Regular Work Force Housing Texas WinnersLosers

Our Services Strategic Input Product and Price Segmentation Project Pricing and Absorption Forecast “Comp” Analysis Job-Driven Demand Analysis for Apartment and Housing Projects Regional Attractiveness Analysis

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