Branding strategy of N V Juice

Our product is all about… Natural Bio Tasty 1€ better quality 33cl in a bottle, differentiation from the cans UNSP: bio and healthy Brand personality (intangible, qualitative) Brand identity: funny, healthy and tasty juice with punchy colour for young people. Benefits functional? Benefits emotional? Self-expressive benefits?

Questionare

Questions Do you like to drink juice? Yes Which and why? Minute maid. I like it.. Minute maid, Because it easy to find. Minute maid. I think it’s the only juice which I saw here,, I have no idea. Minute maid. For me it’s better than cola or smth. Where you expect to find juice/any drinks in Katho theritory? Hantal 4 Restaurant In every corner. How often you buy a drink here in Katho? 2 times in a week Once in a week 3 times in a week Who should sell juice? Machine Usually bought drink? Soft Juice Price for juice? > or 1 euro 1 euro

Katho students Customer Competition

Place? Hantal 4 Ipsoc canteen T’Forum restaurant We choose the channel: automatic vending machine because it’s close, 24h/24h open, lot of possibilities. And all people answered that it is the best way to get drink (fast and comfortable)

Promotion Plan

Simply Different N V

Our channels of promotion could be: Non-personal  Sale promotion Posters Flyers Degustation Gifts – Orange.. TV promotion in some Katho buildings with our videos. Social networks – FB, Twitter

Recommendations for a communication program Simply Different N V

Minute maid campaign In 2007 they launched the new communication campaign based on their USP. “Where is the Pulp” We also did it in our campaign, it is based on our USP – healthy.

Thank You!