Convention of the Future Reference Project: Auto-ID Center at MIT TRAFFIC CONTROL FOR THE CONVENTION FLOOR Professor Sanjay Sarma, MIT Not sure who will introduce you to the audience, probably either Tom Piper or Peter Bassett – I will pull a bio from your site . .. Let me know if there is anything special you’d like to have noted

Discussion Auto-ID Center/RFID background Benefits of RFID How the system works Auto-ID as reference for the Convention of the Future

Auto-ID Center Established October 1, 1999 Sponsors include Staffing Research Development Standards Sponsors include UCC, P&G, Gillette, Sun, Phillip Morris, NCR, Invensis, Savi Staffing 3 Faculty; 4 associate professors; 20 staff/students Links throughout MIT Satellite centers in Europe, Asia Thinking just a really brief run through here that describes how your center is pretty mature and active . . . Evolution to this point will be something that our consortium members will want to understand

Auto-ID & The RFID System Allowing people, things and systems to communicate, improving communications and management and minimizing investment and error Very brief high level overview of entire system – later slides go into greater detail . . .

System Basics Tag every-day objects for anytime/any place a retrieval Store unique IDs on RFID tags Auto read/write information for access from networked Web sites Track people or objects for any application

Benefits Industry X: Convention Industry: Supply chain automation Smart devices Robotics Convention Industry: Attendee & registrant tracking for relationship extension and personalization Drayage automation; reduce setup/strike error and costs; increase productivity Comparing the basic benefits that currently apply to any industry or player that the Auto-ID center currently works with to the more specific types of applications we envision for Conventions . . . Continued in greater detail on the next slide . . .

Innovation Attendees Exhibitors/Show Management Contractors Registration management & attendee tracking Location-based services & personalization Exhibitors/Show Management Contact/work-order tracking & management Asset tracking Transportation management Contractors Location-based staff management Drayage management & asset tracking Loss-management Sanjay – this is a great slide to include the “Gaydar” example that we discussed . .. Helping to connect people based on selected profiles with opt-in/opt-out capabilities . . . For the Asset tracking section – do you have any anecdotal or empirical evidence where you can quote SPECIFIC COST SAVINGS for some of your existing implementations?/ Here is a good point to insert

Auto-ID Center: Reference for Convention of the Future Consortium PROPOSAL Consortium Players Industry, technology company and academic Leaders Investment $50k to $300k annually Benefits Head start: research and strategic/business plans Schedule Quantum of development: 24-month development cycles “What’s being done at the Auto-ID Center is unprecedented. Never before in history has industry teamed with academia to build the technology companies want and need.” -Joy Nicholas, VP, Research & Emerging Technologies, Food Marketing Institute OK – AGAIN – important to view this slide in actual slide show . . . What I do is a quote first (great one from Auto-ID site) that dissolves and then these bullets come in. This slide needs some work since I am not sure if you would agree with the data points . . . Essentially, the goal is to explain how the experience of creating and working through the Auto-ID center can be defined and then help the potential consortium members think about whether they are willing to make a similar commitment to the Convention of the Future . ..

Q&A Thank you OKEY DOKEY – build slide again . . . Here expect questions on: RFID Tag costs – can put some backup slides from your other presos in if you want Politics involved in the Auto-ID Center membership Again more quantifiable benefits of the ePC etc Who is “gaining the rents” or profits . .. Several of the attendees won’t get that it is NOT FOR PROFIT – no matter how many times we mention . . . So here is a good place to plug that again