Reach, Time Spent & Attitudes National English 18-49 May 2008.

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Presentation transcript:

Reach, Time Spent & Attitudes National English May 2008

Reached Yesterday % English Source: BBM Analytics RTS Fall 2007/Spring 2008

Average Per Capita Weekly Time Spent Hours - English Source: BBM Analytics RTS Fall 2007/Spring 2008

Most Influential Advertising % English Q: Which ONE media source carries advertising that you believe to be the most influential? Source: 2007/2008 BBM Analytics omniVU survey

Most Authoritative Advertising % English Q: Which ONE media source carries advertising that you believe to be the most authoritative? Source: 2007/2008 BBM Analytics omniVU survey

Most Powerful Advertising % English Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: 2007/2008 BBM Analytics omniVU survey

Most Effective Advertising % English Q: Which ONE media source carries advertising that you believe to be the most effective? Source: 2007/2008 BBM Analytics omniVU survey

Most Persuasive Advertising % English Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: 2007/2008 BBM Analytics omniVU survey

Most Engaging Advertising % English Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: 2007/2008 BBM Analytics omniVU survey

Most Relevant Advertising % English Q: Which ONE media source carries advertising that you believe to be the most relevant? Source: 2007/2008 BBM Analytics omniVU survey

Main Source of News % English Q: Which ONE of the following media is your primary source for News? Source: 2008 BBM Analytics omniVU survey

Main Source for Weather, Traffic & Sports % English Q: Which ONE of the following media is your primary source for Local Weather, Traffic or Sports? Source: 2008 BBM Analytics omniVU survey