Heineken Production Engineering and Operation Management

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Presentation transcript:

Heineken Production Engineering and Operation Management By: The Squirrels Production Engineering and Operation Management Universidad Politécnica de Valencia May 2009

Heineken About Heineken Products & Product development Quality Process suitable strategy Distribution technology Twitter About Heineken Products Quality Process Distribution Twitter

Heineken History And Development Amsterdam 1592 1st, 2nd, 3rd and 4th generation About Heineken Products Quality Process Distribution Twitter

Heineken Competition Strategy Merge with Amstel. Collaborate with Dreher in Italy and Whitbread in United Kingdom. Buy Dreher. Absorb Murphys.a Absorb El Águila. 1999 Heineken expands its market in Europe acquiring Fisher (Francia), Moretti (Italia) and Cruzcampo (España). About Heineken Products Quality Process Distribution Twitter

Heineken Location Africa and Middle East America Europe Asia and Pacific About Heineken Products Quality Process Distribution Twitter

Heineken Products Heineken is a pilsner beer and it is produced under the higher quality standards and using only natural ingredients, which makes it light, mild and easy to drink. The different products are: 5L barrel Beer faucet 33cl. And 24cl. bottles 33cl and 50cl cans Designer bottle Six 33cl. cans pack Six 33cl. bottles pack About Heineken Products Quality Process Distribution Twitter

Heineken Products In order to design the new bottle, we need a team of industry chemical engineers. Adapted facilities and assembly lines for the new bottles will be used for the production process. New raw materials will be needed so that the requirements be fulfilled. Once details are analyzed, the house of quality must be carried out taking into account the clients’ needs and the available resources. About Heineken Products Quality Process Distribution Twitter

Heineken Quality tools The house of quality. Taguchi methods. Quality loss function. Pareto chart. Flow diagrams. Cause and effect diagrams. Statistic control of process. About Heineken Products Quality Process Distribution Twitter

Heineken Quality tools, the house of quality. About Heineken Products Quality Process Distribution Twitter

Heineken Process Suitable Strategy Product: Large quantities, small variety / Long runs Equipment: Special-purpose/Special assembly line Operators less broadly skilled. Few work orders and job instructions; standardization / Repetitive operations Swift movement of units through facility Hight fixed costs, low variable costs Costs highly dependent upon utilization of capacity About Heineken Products Quality Process Distribution Twitter

Heineken Process Analysis Is the process designed to achieve competitive advantage in terms of differentiation, response, or low cost? Does the process eliminate steps that do not add value? Does the process maximize customer value as perceived by the customer? Will the process win orders? About Heineken Products Quality Process Distribution Twitter

Heineken Distribution Technology Television Internet Broadcasting, example YouTube Homepages Adaption for mobile phones About Heineken Products Quality Process Distribution Twitter

Heineken Twitter Promotion (*) Knowing costumer opinion (surveys) Networking with other brands (twellow.com) Improving costumer relations (E.g.: Dell) About Heineken Products Quality Process Distribution Twitter

Heineken About Heineken Products Quality Process Distribution Twitter

Heineken About Heineken Products Quality Process Distribution Twitter

Heineken Production Engineering and Operation Management By: The Squirrels Production Engineering and Operation Management Universidad Politécnica de Valencia May 2009