INTUIT; Consipiracy of Change (Book: Managing Change; Cases and Concept, Todd D Jick & Maury A Peipert, second edition, McGraww Hill, pages 3 – 12)

Learning Objectives Describing a problem in Intuit Inc. Analyzing the needed of change in Intuit Inc. Describing the changing in Intuit Evaluating the changing

Backgrounds Intuit Inc. Founding in 1983 Became World’s leading and classiest software company in history. Product : Quicken - A tool for managing personal finances QuickBooks – Software for small business accounting Turbo Tax – Tax preparation program Famous by : “how to meet customer needs”

Sense of Urgency The rise of the Internet as great competitive playing field – Intuit had failed to recognize this. The market for Quicken with 10.6 millions users, was flatening out Intuit stock, which had hit an all time high in November 1995, was dropping fast. Now there’s a doubt, inside and outside Intuit about future as leader and innovator Now Intuit has lost confidence

The Assignment First Assignment 1996; Agent change: Alison Berkeley, MBA from Harvard Business School. Carl Reese, a vice president Intuit’s tax group The Assignement: Creating a Web-based service to help customers compare and apply for home mortagages-analyze their financing needs, evaluate terms from lenders, get prequalified online-Reinvent in the Internet Era

What’s Changing The Web demanded a faster pace, a more directly interactive approach. Right now, everyone was fast. Changing and adapting a new business cycle in the Web, is one solution Their integrity is never been stake but leadership position was at stake.

Who’s in Charge Berkeley and Reese worked in investing QuickenMortgage. Harris, executive vice president for Intuit’s consumer and tax and Scott Cook, Intuit founder, and Bill Campbell, chairman and then president and CEO worked on reinventing Intuit. The strategy is a grass roots approach Cook and Harris formed a 70 person team in 1997, and divided 5 working groups, with different strategic challenge. The 70 has to devise a new strategy for Intuit.

The Launch October 24,1997, with $40 millions, they launched Quicken.com, a website. In November 4, QuickenMortgage has launched as a part of Quicken.com After 1 year launched, Berkeley and Reese prepared a third generation of QuickenMortgage. Less than 6 months after the launch, page views on Quicken.com exceeded 76 million, and advertiser on Quicken.com now paid $1.5 million per year

Summary Intuit was become a leader and innovator in software company need changed The change driven by the internet Change agent and team was built Change was made and supporting by all President, CEO and founders The change was success,by launching Quicken.com and QuickenMortgage become one of the most high profile features of Quicken.com Now, Intuit believed it had once again become a company of the future