June 4 th

1. The advantages of early markdown include all of the following EXCEPT a. Secure a less rapid or lower rate of inventory turnover b. Speed the movement of merchandise c. Improve cash flow position by providing money for new merchandise and outstanding buys d. Provide space for merchandise

2. Which of the following is more typical of manufacturer advertising as opposed to retailer advertising? a. Product image b. Availability c. Price d. Cluttered ads

3. Which of the following is true about rebates? a. Rebates are usually more expensive that a pure cash discount b. Approximately 99% of all rebates are redeemed c. Less than 50% of rebates under $50 are redeemed d. Rebates work better on men than they do on women

4. Which of the following is true about sales promotion? a. They can only be targeted to the final consumer b. They are seen as more credible than publicity c. They are very good are brand building d. They are designed to increase short-term sales and product trial

5. Who had a band concert last night? a. Kaitlyn Elton b. Lindsey Lohan c. Ashley Simpson d. Some other starlett