Ad Analysis Hand Bags create Your STYLE Rachel and Julie

Ad Analysis Setting Color Style Atmosphere Conclusion

Setting Street scene The light source View point-- no faces Vague background-- highlights the focus otwo models--clear, bright othe passersby--unclear, dark

Color The overall color  the street-- grey, black, dark brown  the passersby-- dark blue, black, white  the two models- khaki, bright brown,  yellowish green The bags - yellowish brown - dark red

Style A.Passerby vs. Two Girls Clothing: dark, heavy vs. stylish, light B. Left Girl vs. Right Girl Posture: easy (hand in pocket) vs. elegantPosture Clothing: casual vs. ladylikeClothing Hand bags: casual, cool vs. delicateHand bags

Atmosphere General mood: a typical street scene A sense of tranquility in the hustle and bustle of city scene Two girls with the bags: L ively and bright with individual style among people

Conclusion Simple Stylish No matter when and where, each one of us can create our own personal style in ordinary life.