1 Matakuliah: G0374/Business Writing Tahun: September 2006 Designing a Questionnaire Pertemuan 20

2 Questionnaires Preliminary Considerations The Attributes Presentation of Questionnaires The Device Techniques of Asking Questions

3 Preliminary Considerations Who will be completing the questionnaires? Who needs the information Why is this information needed? How would the information be most effectively presented?

4 The Attributes Focus Brevity Clarity

5 Presentation of Questionnaires 1.Alternative questions 2. Closed questions 3. Multiple choice questions 4. Rating questions 5. Open questions

6 1. Alternative Questions To establish facts and circumstances before asking further opinions. E.g. How often do you buy cold drinks? X Often/sometimes/rarely/never √ Several times a day/every day/ twice a week/ once a week/ less often/ never

7 2. Closed Questions It requires specific answers. The most basic closed questions are those requiring yes/no questions answer. E.g. Have you bought any drink from the college vending machines during the past month? Yes/No Do you feel a vending machine for snacks should be provided? Yes/No

8 3. Multiple choice questions Those giving a list of responses to be ticked. This type of questions needs planning carefully to ensure complete coverage of possible answers.

9 4. Rating questions Rating or preference questions ask for an opinion. Grading are provided for ticking. What is your opinion on the quality of the drinks from the vending machine? Coffee Tea Chocolate Milo Sprite Cola Diet Cola Orange GoodAverageFair

10 5. Open questions Open Questions invite comment. E.g. Name any additional items you would like to be available from the college vending machines. Drinks ………………………………………. Snacks ………………………………………

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