Report from InterAction Aug. 22, 2004 Y. Morita (KEK)

2004/8/22ICHEP'04 Beijing - Y.Morita2 One year passed since the web site launch ceremony at the LP2003 at Fermilab... Aug. 12, 2003 Lepton Photon 2003 Fermilab, Batavia, IL

2004/8/22ICHEP'04 Beijing - Y.Morita3 Our Aim... is to serve as a central resource for communicators of particle physics is to communicate with people such as: –Funding Agencies –Journalists –Tax Payers (including your mom and dad...) –Younger Generations

2004/8/22ICHEP'04 Beijing - Y.Morita4 Interactions.org offers... daily news and news archive images, graphics, video and animations from labs/institutes world wide information about science policy and funding links to education and outreach programs links to universities press information from collaborating labs/institutes a conference calendar particle physics, astrophysics glossary and list of acronyms hot topics future projects

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2004/8/22ICHEP'04 Beijing - Y.Morita6 Some Statistics... Number of news wire subscribers: 1151 (as of today), from 50 countries (increasing daily) Monthly number of unique web visitors: March 9,935 April 9,565 May10,873 June15,303 (because of Quantum Universe report) July11,212

2004/8/22ICHEP'04 Beijing - Y.Morita7 Members Argonne National Laboratory (ANL) Brookhaven National Laboratory (BNL) DAPNIA CEA-Saclay laboratory Council for the Central Laboratory of the Research Councils (CCLRC) / Rutherford Appleton Laboratory Deutsche Elektronen-Synchrotron (DESY) European Organization for Nuclear Research (CERN) Fermi National Accelerator Laboratory (FNAL) High Energy Accelerator Research Organization (KEK) Institut National de Physique Nucleaire et de Physique des Particules (IN2P3) Institute for High-Energy Physics, Beijing (IHEP) Institute for High-Energy Physics, Protvino (IHEP) Istituto Nazionale di Fisica Nucleare (INFN) LNF: Laboratori Nazionali di Frascati LNGS: Laboratori Nazionali del Gran Sasso Jefferson Laboratory Joint Institute for Nuclear Research, Dubna (JINR) Laboratory for Elementary -Particle Physics at Cornell University (LEPP) Lawrence Berkeley National Laboratory (LBL) Nationaal Instituut voor Kernfysica en Hoge-Energiefysica (NIKHEF) Particle Physics and Astronomy Research Council (PPARC) Stanford Linear Accelerator Center (SLAC) TRIUMF

2004/8/22ICHEP'04 Beijing - Y.Morita8 ILC web site A new Int’l Linear Collider web site is born! (Aug. 18) to publicize the truly international endeavor in HEP !

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2004/8/22ICHEP'04 Beijing - Y.Morita10 New magazine: “Symmetry” Jointly published and edited by the Fermilab and SLAC Communications offices. Other national and international laboratories actively encouraged to contribute Content not exclusively HEP- based Editorial priority to publish writers of stature on the subjects of HEP and other branches of science and science policy

2004/8/22ICHEP'04 Beijing - Y.Morita11 World Year of Physics CERN Cartoon Book on history of physics 2005: A year in the life of particle physics –Real-life stories of particle physicists, as they unfold –Presented in publications, web sites, press releases, posters, blogs, videos, “Symmetry”

2004/8/22ICHEP'04 Beijing - Y.Morita12 HEPAP Report: “Quantum Universe” To discover what the universe is made of and how it works is the challenge of particle physics. Quantum Universe presents the quest to explain the universe in terms of quantum physics, which governs the behavior of the microscopic, subatomic world. It describes a revolution in particle physics and a quantum leap in our understanding of the mystery and beauty of the universe.

2004/8/22ICHEP'04 Beijing - Y.Morita13 LC technology choice Made a press release draft with a close contact with ICFA Publicized the press release with web pages and news wire on Aug. 20 Set up a press conference (with a help of IHEP) First truly global press release! (would have been impossible without InterAction)

2004/8/22ICHEP'04 Beijing - Y.Morita14 Memorandum of Understanding Coming up with a final version of MoU Two-tier structure of membership –Group One: Five labs - CERN, DESY, Fermilab, KEK, SLAC –Group Two: rest of the membership institutes To be reviewed by participating institutions

2004/8/22ICHEP'04 Beijing - Y.Morita15 Subcommittee ideas... InterAction members meet twice a year there are some real issues need to be resolved how to address and handle them? example –in multi-national collaborations how can each country/institute publicize their specific contribution without duplication –make sure important persons have subscribed to the news wire –performance measure, impact factor, news coverage

2004/8/22ICHEP'04 Beijing - Y.Morita16 A Tree of “Scientific Communication” Fundamental Research Fundamental Research Education Unknown Knowledge Latest Results Latest Results Media Contacts Visitors Questions Intellectual Curiosity Intellectual Curiosity Sympathy & Understanding Sympathy & Understanding Budget

2004/8/22ICHEP'04 Beijing - Y.Morita17 We are here to help you... A monument at IHEP Designed by T. D. Lee