House House is a form of electronic dance music implementing soul and funk to create a unique sound. Copies disco beats, but fuses synthesizer bassline,

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House House is a form of electronic dance music implementing soul and funk to create a unique sound. Copies disco beats, but fuses synthesizer bassline, electronic drums, electronic effects, funk and pop samples and enhanced vocals. As up tempo music, its main intention is for dancing with its tempo ranging between bpm and being a descendant of disco. Various House mixes are usually repeated, short, syncopated and staccato chords. The Genre

The History House House originated from Chicago, Illinois USA during the early 80’s that gradually started to gain popularity within America eventually reaching Europe. House was influenced by the funk and soul varieties of disco. It was influenced by DJ’s who started mixing and editing songs, although some songs were entirely produced by synthesizers and drum machines. Its was considered as an underground genre mainly used in clubs, the term ‘House’ was created due to a club in Chicago called ‘The Warehouse’ where House had been popularized by DJ, Frankie Knuckles, however most claim the term is due to artist being able to create music from their homes. The popularity of House was aided by the newly created cheap synthesizers and drum machines such as the Roland TR-909. Frankie Knuckles (Left), Considered as one who played a large role in the development of house The Roland TR-909 (above), one of the drum machines aiding the development of house.

House The Key Artist There have been many artist who played a part in developing House, right down to the unknown DJ’s to the famous music artist, right from its beginning to present days its still being developed and branching out to form sub-genres. The most notable artists are: Frankie Knuckles played an important role in the development of House with his works as a remixer and producer. Jesse Saunders, the first music artist to have a publicly released house song with ‘On and On’. Considered ‘the originator of house music’. Mike Pickering, A member of T-Coy that released the first UK house tune with ‘Carino’ Daft Punk, mainstream music artist who also started French House. Crookers, a recent music duo to come into the scene of house.

House The Fans/Audience House is a genre that most people would assume is just for dance, however there are the minority who listen to it casually. In its early stages the audience and fans were incredibly specific, nowadays the audience is broad but if had to be classified it would be clubbers. Its initial audience were the African-American and Latin- American communities. Throughout the years it’s audience expanded to other countries, sprouting fans from Europe Back then, House is age specific due to it being listened to those who rave, so roughly around However nowadays, it isn’t really used as a genre for raving. Therefore, with House moving to mainstream music the audience has yet again broadened. It is too vague to provide any specific type of fan or audience.

House The Sub-Genres House as a genre alone was very basic, as the years passed on, DJ’s and music artists started to explore and create new complex types of sub-genres. As House was introduced to other cultures it started to be experimented on as each culture would add their own style and spin to it. Here is a list of sub-genres created: Acid house Balearic beat Dark house Diva house Euro house Microhouse Progressive house Electro house Dream house Tribal house Disco house Vocal house Hardbag

House The Sub-Genres House as a genre alone was very basic, as the years passed on, DJ’s and music artists started to explore and create new complex types of sub-genres. As House was introduced to other cultures it started to be experimented on as each culture would add their own style and spin to it. Here is a list of sub-genres created: Acid house Balearic beat Dark house Diva house Euro house Microhouse Progressive house Electro house Dream house Tribal house Disco house Vocal house Hardbag

House The Record Labels/Industries There are notable record labels and music industries that have influenced House, some aren’t based completely on House and some are. Network Records (also known as Kool Kats Records) was the earliest UK record label for House. Metroplex Records had released a few House tracks including Juan Atkins ‘NO UFOs’ KMS Records was one of the main contributors for Detroit with it’s many releases of House Soma Quality Record is a modern record label known for working with Daft Punk Ministry of Sound was a renowned club in the UK, as it started to slowly become a record label.

House The Competition Circulation: Every month Features: Occasionally comes with free CD’s, Reviews of Dance Events Music and Club nights Cost: 1 year subscription is worth £36.00 Subscribed or Off-the-Shelf: Subscribed Our House Magazine (Digital Magazine)MixMag (Magazine) Circulation: Every month Features: Videos, Links to upcoming Myspace artist, Interactive, Interview with other DJs Cost: £1.00 per Issue (First issue was free) Subscribed or Off-the-Shelf: Subscribed

House The Cross Media Websites: Events: Spin Sessions, a hiring service for House music DJs Ministry of Sound clubs occasionally have special events dedicated to House The Prediction My Prediction for the future of House Music is that House itself will be gone, there will be too much sub-genres dominate it. With new technology being created and the current mainstream House artist long gone has the original ‘Chicago’ House sound and been replaced. House itself is popular due to current artist such as David Guetta and Ke$ha, but I feel that House is going down a more mainstream approach trying to appeal to a broader audience by implementing other genres into it’s sounds.