TARGET MTV Sabrina Peduto, Andrea Mitchell, Dave Berall, Deven Smith, Gil Sena

Project Goals w Examine Youth Spending Power w Examine MTV w Propose Change

Youth Spending Power w The Current population for Americans ages is 60 million w According to RevenueToday.com that age range has $250 billion to spend

Spending Power of the College Age Group w American’s ages had $122 billion dollars in spending power in 2004 w What do they spend that money on? $3 billion a year on movies, DVDs, music and video games w Where does the money come from? 75% of college students have jobs

MTV w One of the largest networks on the planet! w Reaches more than 480 million households in 179 different countries. w There are 89 million domestic subscriber households w Is the #1 24 hour ad supported cable network among year olds.

MTV Business w MTV’s total advertising revenue for 2006 was more than $1.4 billion w Viacom, who owns MTV Networks, total revenue for 2006 was $11.4 billion, the gross profit was $5.4 billion w MTV was named the “World’s Most Valuable Media Brand” in 2005 for the 6th year in a row

MTV on Campus MTV Networks purchased the College Television Network in 2002 and changed it to MTVU It targets year olds It is found on 740 college campuses and reached 6.5 million students At UMASS the 11,000 students who live on campus pay about $1 million a year for telecommunications and receive a standard package which includes MTVU

What’s on MTV? w Robert McChesney explains “Everything on MTV is a commercial” w Basically superficial and commercialized “reality” shows w Production cost is very cheap

What Can We Ask For? w Youth in America contribute a lot of money to the market place. w Companies who compete for that business are likely to advertise on MTV w MTV makes a great deal of money from advertising, which in essence is coming from youth

SO…. w WE SHOULD DEMAND THAT MTV PRODUCE PROGRAMING THAT BENEFITS AND REPRESENTS THE YOUNG PEOPLE WHO ARE FINANCING THEM!

Sources w Revenuetoday.com w Viacom.com w The PBS Frontline Documentary Merchants of Cool w Harrisinteractive.com w Google Finance