_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications1  Wiley and the book authors, 2001 E-Commerce: Fundamentals and Applications Chapter 13 : E-Service

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications2  Wiley and the book authors, 2001  Categories of E-Services  Web-Enabled Services  Matchmaking Services  Information-Selling on the Web  E-Entertainment  Auctions and Other Specialized Services Outline

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications3  Wiley and the book authors, 2001 Categories of e-services:  Web enabling services that were previously provided by humans in branches and/or office agencies  E-services that provides matching services  E-services that sell information content of one sort or another  Entertainment e-services  Specialized e-services such as e-Auctions. Categories of e-services

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications4  Wiley and the book authors, 2001  Previously provided by humans in branches and/or office agencies.  e-services:  save time and effort for the user  bring convenience and improve the quality of life.  reduce cost for the consumer  They include:  Banking  Stock Trading  Education Web Enabled e-services

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications5  Wiley and the book authors, 2001  Greatest growth in E-Services.  An individual or business specifies his/her requirements in relation to the service.  E-commerce site then does a search over its own databases or over the Internet (using mobile agents)  The information is then returned to the e-service provider site  They include:  Jobs and Employment sites  e-Travel  e-Insurance  e-Loans Match Making e-services

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications6  Wiley and the book authors, 2001  Sell information content of one sort or another.  Provide some information free.  Make money on the transactions  This group includes e-commerce sites that:  Do Online Publishing such as web based newspapers  Consultancy advice  Specialised financial or other information Selling Information on the Web

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications7  Wiley and the book authors, 2001  To achieve the best possible price for items which sellers wish to sell  Seller puts up the items for sale but does not give a fixed price for it.  The item is then subject to a series of bids until a bid is acceptable and the item is sold.  The whole process is conducted by somebody called an auctioneer.  Types of auctions includes:  English Auction  Dutch Auction and  A price quantity pair auction e-Auction and other specialized e-services

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications8  Wiley and the book authors, 2001 Forward auction  Increasing bid auctions on the Internet  The seller puts up an item for sale and specifies an acceptable minimum price  The item is then posted on the auction site  together with the minimum price  the bidding is kept open for a specified period  During this period, potential buyers bid for the item  The latest high bid is displayed. Forward auction Vs. reverse auction

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications9  Wiley and the book authors, 2001 Forward Auction Site Item for Sale Seller Potential buyers Increasing bids

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications10  Wiley and the book authors, 2001 Reverse auction:  the seller puts up an item for sale at a high price  price of this item is progressively reduced until a potential buyer accepts the bid  items are then deemed to have been sold to the buyer. Forward auction Vs. reverse auction (cont.)

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications11  Wiley and the book authors, 2001 Reverse Auction Item for SaleSeller Potential buyers Reducing bids Claims item at right bid price

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications12  Wiley and the book authors, 2001  A consumer selling an item to another consumer  These auction sites can be:  generalized auction sites  specialized auction sites  agent based auction supporting sites  Generalized auction sites like eBay C2C e-auction sites

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications13  Wiley and the book authors, 2001  Three models  Use of a liquidation broker to sell excess items.  the liquidation broker is essentially a third party auction site that does the auctioning for you  Use of your own web site to auction items.  Use of the auction facility on a Virtual Market site  These approaches will be increasingly used by business particularly if they are dealing with perishable commodities. B2B e-auction sites