September 18-21, 1997 National Meeting on Alcohol, Other Drugs, and Violence Prevention in Higher Education Campus-Wide Multimedia Campaigns to Reduce Student Misperceptions of AOD Norms H. Wesley Perkins, Ph.D. Dept. of Anthropology/Sociology David W. Craig, Ph.D. Dept. of Chemistry Hobart and William Smith Colleges

Introduction l Theory and Strategy l Connecting Misperception Theory to: –Ongoing Process of Data Collection –Advertising and Print Media Campaign –Orientation Activities –Co-curriculum Programming –Curricular Infusion –Online Multimedia Campaign

Relationship Between Project Initiatives

Evolution of Interlinking Project Initiatives l Data Collection –Orientation Surveys –Senior Exit Surveys –Surveys of Introductory Classes –Campus-wide Surveys

Evolution of Interlinking Project Initiatives l Print Media Campaign –Campus Factoids Launched in Student Newspaper –Silent Numbers –Reality Check

Evolution of Interlinking Project Initiatives l New and Improved Course! Alcohol Use and Abuse: Causes and Consequences –Course Background and Bidisciplinary Design –Course Resources on the Web –Course Content Connected to Data Collection –Course Content Connected to Print Media Campaign l Student Misperception Phenomena--Reality Check l Consumption Distribution--Silent Numbers

Evolution of Interlinking Project Initiatives l Online Campus Factoids Introduced –All Printed Factoids Are Continuously Available Online –Introduction of Multimedia Video and Graphics –Student Infolinks From Alcohol Course –Use in Orientation –Evaluation of Factoids Exposure

Evolution of Interlinking Project Initiatives l Co-Curricular Programming –“Proof Positive” Cooperative Residence –Student Presentations in Residence Halls –Student Project Poster Displays

Connections to other AOD Project Initiatives l Faculty Curriculum Infusion Workshop l Web Access to Local Resources