Sustainable Development in the (future) Business Curriculum Kevin Turner Programme Leader (from September 2007) Undergraduate Business Programme Brighton Business School

BA Business Studies – spot the sustainable development  Level 1  Economics  Marketing  Law  Accounting  Statistics  Personal Development  Level 2  Human Resources  International Business  Information Systems  More Accounting  Business Processes  Case Study Reviewed May 2007, next review 2012?

MARKETS - the development and operation of markets for resources, goods and services CUSTOMERS - customer expectations, service and orientation FINANCE - the sources, uses and management of finance; the use of accounting and other information systems for managerial applications PEOPLE - the management and development of people within organisations OPERATIONS - the management of resources and operations INFORMATION SYSTEMS - the development, management and exploitation of information systems and their impact upon organisations COMMUNICATION AND INFORMATION TECHNOLOGY - the comprehension and use of relevant communication and information technologies for application in business and management BUSINESS POLICY AND STRATEGY - the development of appropriate policies and strategies within a changing environment, to meet stakeholder interests CONTEMPORARY & PERVASIVE ISSUES - a range of contemporary and pervasive issues. QAA Subject Benchmark – spot the sustainable development

UoB Corporate Plan : Curriculum  Over the next five years the challenges will be to … ensure that the curriculum takes full account of the challenges of sustainable development and globalisation.  During the university will … adapt the curriculum so as to increase the preparedness of Brighton graduates to operate in a complex global context, with an understanding of sustainable development  By 2012 the university will have … integrated sustainable development … into present curricula as courses are reviewed.

BA Business Studies Example 1  Level 1  Economics  Marketing  Law  Accounting  Statistics  Personal Development  Level 2  Human Resources  International Business  Information Systems  More Accounting  Business Processes  Case Study e.g. Supply and Demand, Externalities, Market Failure

Resources – New Scientist 2007 YearsExhausted Copper Gold Lead Silver Tin Zinc462053

Resources – New Scientist 2007 and MIT Limits to Growth 1972 YearsExhaustedYearsExhausted Copper Gold Lead Silver Tin Zinc Natural Gas Petroleum312003

BA Business Studies Example 2  Level 1  Economics  Marketing  Law  Accounting  Statistics  Personal Development  Level 2  Human Resources  International Business  Information Systems  More Accounting  Business Processes  Case Study e.g. Cause-related advertising, social marketing

BA Business Studies Example 3  Level 1  Economics  Marketing  Law  Accounting  Statistics  Personal Development  Level 2  Human Resources  International Business  Information Systems  More Accounting  Business Processes  Case Study Module aims to … develop an understanding of a key contemporary trend or issue that impacts business and society e.g. sustainability, climate change, environmentalism etc.

BA Business Studies Example 4  Level 3  Business Strategy  Managing People  Electives, including  Ethics and Corporate Social Responsibility  Climate Change and Global Business Operations

OP381 Climate Change & Global Business Operations On completion of this module the student should be able to: Interpret summary reports from scientific sources on the causes and consequences of climate change Identify factors contributing to greenhouse gas emissions in the activities of individuals and organisations, and propose measures to reduce emissions Evaluate evidence-based research in the area Estimate potential impact of climate change on the operations of a global business Spot new business opportunities arising from different climate change scenarios Assessment (provisional): Individual “carbon footprint” analysis and action plan (15%) Individual presentation (15%) Two individual peer reviews of presentations by fellow students (10%) Individual project (60%)