A New World: Mobile Technology Presented by Brett Oppegaard WSU Vancouver, Spring 2011, CMDC 375

What mobile tech used to be like: Geek chic

The 'Game Changer'... Apple's iPhone: Released on June 29, 2007 Lede of MacWorld story from that day : Pete Jensen came to the Apple store with an iPod, PDA and cell phone. “Today, I've got three things in my pocket. Tomorrow, I'll have one.”

What is new here? It's not just about telephone calls, or even really the convenience of only carrying one device... Location awareness Spatial awareness Context awareness Super social connector Ubiquitous, personal Interactive New narrative options

About 93 percent of U.S. adults own a cell phone. Source: Eplane consultants. The rate of adoption of mobile technology has been amazing, arguably unprecedented. Wireless subscribers in the U.S. in June 2000 was 97 million. In June 2009, there were 277 million subscribers, with wireless penetration rising from 34 percent to 89 percent over that time period. Wireless revenues from data sharing grew during that time period from $140 million to $37 billion. Source: CTIA There are more than 2.2 billion mobile phones in the developing world, compared to 305 million desktop computers. Source: Terry Kramer, strategy director of Vodaphone.

Beyond business interests: Mobile devices will be the world's primary connection tool to the Internet by 2020 “The computer in your cell phone today is a million times cheaper, and a thousand times more powerful and about a hundred thousand times smaller (than the one computer at M.I.T. In 1965)”... “So what used to fit in a building, now fits in your pocket. What fits in your pocket now will fit inside a blood cell in 25 years.” -- Ray Kurzweil, inventor and renowned futurist Source: Xplane, “Shift Happens”

More than just another machine... Google's “mobile first” strategy “Many Googlers seem to think of mobile devices and the cameras, microphones, touchscreens, and sensors they carry as extensions of our own awareness. 'We like to say a phone has eyes, ears, skin, and a sense of location. It's always with you in your pocket or purse. It's next to you when you are sleeping.'“ -- Katie Watson, head of Google's communications team for mobile technologies, as quoted in Xconomy San Francisco Source: Xconomy San Francisco: