1 Pertemuan 12 Strategi dan Implementasi e-Bisnis Matakuliah: H0292 / E-Business Tahun: 2005 Versi: v0 / Revisi 1

2 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menunjukkan hubungan antara tahapan membangun dengan mengimplementasi- kan strategi e-bisnis

3 Outline Materi Industry & Competitive Analysis Competitive Intelligence Perencanaan strategis e-bisnis Strategi Penilaian Bisnis Implementasi strategi e-bisnis

4 Industry and Competitive Analysis Monitoring, evaluating, disseminating of information from the external and internal environments SWOT Analysis Strengths Weaknesses Opportunities Threats

5 Strengths (S)Weaknesses (W) Opportunities (O) Threats (T) INTERNAL FACTORS EXTERNAL FACTORS SO Strategies Generate strategies here that use strengths to take advantages of opportunities (aggressive) WO Strategies Generate strategies here that take advantage of opportunities by overcome weaknesses (turnaround) ST Strategies Generate strategies here that use strengths to avoid threats (diversification) WT Strategies Generate strategies here that minimize weaknesses and avoid threats (defensive) Industry and Competitive Analysis (cont.)

6 Competitive Intelligence on the Internet Review competitor’s Web sites Analyze related newsgroups Examining publicly available financial documents You can give prizes Use an information delivery service Use research companies Solicit opinions in a chat room

7 Using Push Technology for Competitive Intelligence Competitive Intelligence on the Internet (cont.) –Allow users to request updates of topics and have the latest records automatically delivered to users’ address –Provide corporate snoopers with lots of information, save search time and monitoring time –Several ways push models can provide competitive intelligence information: broadcast model selective pull model distributed push pull model interactive push model

8 Perencanaan strategis e-bisnis Industry and competitive analysis Strategy formulation Strategy reassessment Implement- ation plan

9 Strategi Penilaian / Strategy Reassessment Webs grow in unexpected ways — –e.g. Genentec and Lockheed Martin Reasons for a not having a worthwhile project –The goals were unrealistic –The web server was inadequate to handle traffic –The actual cost savings were not as much as expected Important –Develop a checklist –Project Team compiles statistics that can be tracked –CIOs and other executives are trying to extract the business value from their investment in information technologies

10 Implementasi strategi e-bisnis Starts with organizing a project team Undertake a few pilot projects (help discover problems early) Implementing EC –Redesigning existing business processes –Back-end processes must be automated as much as possible –Company must set up workflow applications by integrating EC into existing accounting and financial back-ends