Orange County Convention Center Marketing Update January 10, 2012

Presentation Overview 2011 Year in Review 2012 Forecast Client Advisory Board How do we remain competitive?

Presentation Overview 2011 Year in Review 2012 Forecast Client Advisory Board How do we remain competitive?

Orange County Convention Center (OCCC) Activity events 27,422 exhibiting companies 1.2 million attendees 1.9 billion economic impact to our community Source: Estimates provided by OCCC Marketing, January 4, 2012

New Events in 2011 Graphics of the Americas –February –10,000 Attendees International Converting Exhibition USA –April 6-8 –2,200 Attendees National Baptist Convention –September 5-9 –8,000 Attendees Republican Party of Florida “Presidency 5” –September –5,700 Attendees

Events with Increased Attendance in 2011 Global Pet Expo –March –11,000 Attendees Cellular Telecommunications Industry Assn. –March –35,000 Attendees Premiere Beauty –June 6-7 –48,690 Attendees International Assn. of Amusement Parks & Attractions –November –25,800 Attendees

Unique Events in 2011 Zumba Fitness –July 7-9 –6,000 Attendees Intelligent Transportation Society World Congress –October –10,000 Attendees American Kennel Club’s Eukanuba National Championship –December –25,000 Attendees

Performance Racing Industry (PRI) Means Business!

Social Responsibility Community Contributions In 2011, more than $1.6 million in goods and services were donated to local organizations by visiting conventions and tradeshows and their exhibitors and attendees.

Sustainability 71% of all waste was recycled 4,118,000 pounds diverted from landfill 570,000 pounds of cardboard and 10,000 pounds of office paper recycled The OCCC Solar Array has generated enough power to operate 130 homes for 1 year!

Presentation Overview 2011 Year in Review 2012 Forecast Client Advisory Board How do we remain competitive?

OCCC Activity events 35,416 exhibiting companies 1.34 million attendees 2.2 billion in economic impact to our community Source: Estimates provided by OCCC Marketing, January 4, 2012

New Events in 2012 The International Plastics Showcase –April –49,000 Attendees Church of God International Assembly –July –28,000 Attendees John Deere’s Annual Winter Program –December –4,500 Attendees

Meeting Industry Events in 2012 HCEA (Healthcare Convention & Exhibitors Association) Annual Meeting – June 24-25, 2012 – 500 Attendees IAEE (International Association of Exhibitions and Events) Expo! Expo! – December 5-7, 2012 – 2,500 Attendees PCMA (Professional Convention Management Association) Convening Leaders Annual Meeting – January 13-16, 2013 – 3,500 Attendees

2010 / 2011 / 2012 Comparison Total Events 1,186,321 Attendees Total Events 1,215,494 Attendees Booked Events 1,343,456 Attendees Source: Estimates provided by OCCC Marketing, January 4, 2012

Presentation Overview 2011 Year in Review 2012 Forecast Client Advisory Board How do we remain competitive?

Who is the Client Advisory Board? Florida Nursery, Growers & Landscape Association American Academy of Pediatrics American Pet Products Association Association for Research in Vision and Ophthalmology (ARVO) Christian Booksellers Association North American Association of Food Equipment Manufacturers (NAFEM) Healthcare Information & Management Systems Society National Training and Simulation Association/IITSEC Rutherford & Associates Produce Marketing Association

Who is the Client Advisory Board? National Rural Electric Cooperative Association American Foundry Society Nielsen Expositions International Association of Amusement Parks & Attractions/IAAPA Keller Williams Realty McDonald's Corporation Experient, Inc. PennWell Corporation The True Value Company K & S Solutions Meeting Alliance

Who is the Client Advisory Board? American Osteopathic Association American Occupational Therapy Association American Academy of Family Physicians Oncology Nursing Society American Academy of Peridontology American Urological Association American Association for Cancer Research American College of Physicians Association of Professors of Gynecology and Obstetrics Premiere Shows, Inc. National Association of Home Builders ASI Show, Inc.

Who is the Client Advisory Board? Reed Exhibitions/PGA Worldwide Golf Expositions Meeting Expectations/COLLABORATE National Trade Productions, Inc. InfoComm International, Inc. Pittsburgh Conference on Analytical Chemistry & Applied Spectroscopy Orgill Dealers Market Quest International Users Group for COLLABORATE American Hospital Association Society of General Internal Medicine

2011 Client Advisory Board Meeting Recap October 23 rd -26 th Hosted by The Peabody Orlando Hotel 33 Members Attended Meeting What the Members are saying about Orlando…

2011 Meeting Highlights Video

CAB 2008: How have we done? Guest Amenities Attached Hotels Attached Meeting Space Attached Restaurants Adjacent Entertainment Transportation Parking Pedestrian Safety Intra-District Connector District to Airport Taxi Service Wayfinding

Recommendations from the 2011 Client Advisory Board Further Transportation Improvements –Airport to International Drive –International Drive Area Circulator –Convention Center Campus Circulator Continue Pedestrian Safety Initiatives Improve OCCC –Enhance technology (Wi-Fi and Cell Phone Coverage) –Refurbishment and Renovation of space Area Entertainment and Retail Expansion

Presentation Overview 2011 Year in Review 2012 Forecast Client Advisory Board How do we remain competitive?

Facility & District Enhancements Transportation Improvements –Direct Rail from Airport to I-Drive –Circulator in Convention Center District –Pedestrian Safety Improvements Facility Infrastructure –Technology: Wi-Fi and Cellular –Digital Signage/Advertising Opportunities –Continued aesthetic upgrades –Ensure adequate maintenance investment Dining & Entertainment Variety Close By

Sales Strategies Analysis of Need Periods Targeting New Business Retaining Existing Clients Face-to-Face Meetings –Client Appreciation Events –Sales Calls & Missions –Industry Events Community Support

OCCC Mission Statement The mission of the Orange County Convention Center is producing jobs and subsequently economic development. This is accomplished by hosting regional, national and international conventions, meetings, and trade shows, the Center infuses the local economy with new money and expanding business opportunities.