 New product strategy

Select and describe the process suitable strategy for the product and service Process Analysis and Design Questions

Process focused strategy New category of cars- pickup Low volume High variety(of available cars)

Advantages Highier variety of products available potentially wide application(pickups can be used to carring many kinds of cargos) Lower costs for clients(to carry bigger cargos)

Disadvantages Highier capital investment(pickups are usually more expensive than other types of cars that Goldcar offers)

Is the process designed to achieve competitive advantage in terms of differentiation, response, or low cost? Differentiation – because most of competitors don't have such a category of cars Does the process eliminate steps that do not add value? Yes, process is focused on adding value(in this case- highier variety)

Does the process maximize customer value as perceived by the customer? Yes – high variety of available cars, lower costs of carring cargos Will the process win orders? Yes, provided that chosen strategy was correct.