ELC 200 DAY 8

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 2 Agenda Assignment #3 Due Feb 8 Syllabus Change –I will cover Chap 16 After Chap 7 instead of after chapter 12 –Allows students to begin work on eCommerce Initiative Framework Today is a Discussion on Web Management Tools and Web Portals

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 3 Assignment # 3 On page 129 and 130 –Do the following questions from the Discussion Questions Section –1, 2, 3 & 7 On Page 157 –Do the following questions from the Discussion Questions Section –1, 2, 4, & 6 Turn in a well formatted Word Document Due at the beginning of the next class

Chapter 5 Web Management Tools and Web Portals

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 5 Some Basic Questions What is the non-technology fuel for eCommerce? What makes it work besides computers and networks? –Information and Knowledge So how do you find it, get it, keep it, sort it, use it and give it out in a manner that is useful and productive to all the consumers and the producers of the information and knowledge? –The problem is called Knowledge Management and the current solution is Portals

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 6 Portals:The Basics Portals are considered to be virtual workplaces that: Promote knowledge sharing among different categories of end users Provide access to stored structured data Organize unstructured data

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 7 The Basics (cont ’ d) Portals are tools that could: Simplify access to data stored in various application systems Facilitate collaboration among employees Assist the company in reaching its customers

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 8 EVOLUTION OF PORTALS Search engines Navigation sites Portals evolved to include advanced search capabilities and taxonomies Good paper on knowledge portals –

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 9 Evolution of the Portal Concept

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 10 Difference between Knowledge and Information […] knowledge is based on personal experiences and cultural inheritance and fundamentally tacit. We use our knowledge to perform actions such as creating information. Although the knowledge required to create the information is interwoven with the information, the reader must still have knowledge similar to that of the creator to be able to interpret the information. The more overlapping that cultural background between the two, the easier the information is understood. Information is a vehicle for reflection that may, by informing the reader, expend or relocated his or her knowledge state. (p.9) –Stenmark, D. (2002). Information vs. Knowledge: The Role of intranets in Knowledge Management. In Proceedings of HICSS-35, Hawaii, January 7-10, 2002Information vs. Knowledge: The Role of intranets in Knowledge Management

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 11 Knowledge Portals Versus Information Portals Enterprise Information Portals Use both “push” and “pull” technologies to transmit information to users through a standardized Web-based interface Integrate disparate applications into a single system Have the ability to access both external and internal sources of data Enterprise Knowledge Portals Are goal-directed toward knowledge production, knowledge acquisition, knowledge transmission, and knowledge management Are focused on enterprise business processes Provide, produce, and manage information about the validity of the information they supply Include all EIPs functionalities

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 12 Business Challenges A move from product to customer centric organizations –Understand and predict Consumer behavior –Offer the right product at the right time for the right price To optimize the performance of operational processes in order to reduce costs and enhance quality Companies need to commercialize their products at the lowest price possible

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 13 Portals and Business Transformation The explosion of key business information captured in electronic documents The speed by which the quantity and kinds of content is growing Challenges: –Shorter time to market –Knowledge worker turnover –More demanding customers and investors

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 14 Why Organizations Launch KM Programs

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 15 The Benefits of Knowledge Portals Productivity Locating Documents Collaboration Better Decisions Quality of Data Sharing Knowledge Identifying Experts Traffic Bandwidth Use Time in Meetings Phone Calls Response Times Redundant Efforts Operating Costs Time to market

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 16 Knowledge Portals Components Content management Business intelligence Data warehouses and data mines Data management

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 17 Portals Components Source:

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 18 Knowledge Portal Technologies Gathering Categorization (taxonomy) Distribution Collaboration Publish (external to portal) Personalization Search/navigate

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 19 Portal Features and Benefits

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 20 Layers of The Portal Architecture for Microsoft

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 21 Types of Collaborations Asynchronous collaboration –human-to-human interactions via computer sub-systems having no time or space constraints. Queries, responses, or access occur anytime and anyplace Synchronous collaboration –computer-based, human-to-human interaction that occurs immediately (within 5 seconds). It can use audio, video, or data technologies

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 22 Another Distinction Push technology places information in a place where it is difficult to avoid seeing it Pull technologies require you to take specific actions to retrieve information

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 23 Requirements for Successful Collaboration Tools Comfortable systems A Web browser Simple search functionalities Collaboration services with a multipurpose database Web services Indexing services for full-text search of documents Well-organized central storage locations

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 24 Synchronous and Asynchronous Collaboration Synchronous collaboration Teleconferencing –Advantages: personal, immediate feedback –Disadvantages: expensive, often does not work well across time zones Computer Video/ Teleconferencing –Computer-based teleconferencing and video- conferencing is a rapidly evolving technology that has tremendous potential for distributed organizations Asynchronous collaboration Electronic Mailing Lists –Advantages: cheap –Disadvantages: limited communication medium Web-Based Discussion Forums –Advantages: same as electronic mailing lists except requires slightly faster Internet connection –Disadvantages: cultural resistance

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 25 Synchronous and Asynchronous Collaboration Synchronous collaboration Online Chat Forums –Allow multiple users to communicate simultaneously by typing messages on a computer screen Asynchronous collaboration Lotus Notes –Advantages: comprehensive collaborative solution employing state-of-the-art technologies for communication, document management, and work flow –Disadvantages: expensive to deploy when compared with other collaboration technologies

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 26 The World Bank Case The World Bank spent a fortune on classifying knowledge The bank employs XML – enabled Oracle data engine to drive a document management system linked to Lotus Notes groupware Codification of technologies needs to be evaluated in terms of a return on investment

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 27 KM Architecture at the World Bank

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 28 Intelligent Agents Intelligent agents are tools that can be applied in numerous ways in the context of EKPs Intelligent agents are still in their infancy Agents are software entities that are able to execute a wide range of functional tasks

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 29 Intelligent Agents Services Customized customer assistance with online services Customer profiling based on business experiences Integrating profiles of customers into a group of marketing activities Predicting customer requirements Negotiating prices and payment schedules Executing financial transactions on the customer ’ s behalf

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 30 New Trends in Portal Technologies

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 31 Critical Issues for Knowledge-Sharing Programs Responsiveness to user need Content structure in large systems Content quality requirements Integration with existing systems Scalability Hardware – software compatibility Synchronization of technology with the capabilities of users

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 32 Portal Vendors VendorKM Portal Product Feature SummaryBest Uses Lotus/IBMLotus Raven 1.0 (in beta) Intelligent taxonomy QuickPlace collaboration tool Assigns value to data based on how often it is used Portal replication Facilitates content management Self-creating and refining taxonomies Personnel resources linked to data sources Advanced collaboration Easy portal repurposing Rapid application development with associated KM packages Open TextMyLivelink Portal 1.0 with Livelink KM software Integrated work flow Quick integration of features Quick portal deployment Integrated KM Document management and work flow Custom collaboration spaces (personal, project, or enterprise)

Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 33 Portal Vendors (cont ’ d) VendorKM Portal Product Feature SummaryBest Uses PlumtreePlumtree Corporate Portal 4.0 Automatic population , voice, and wireless notification Integration with LDAP directories E-room tools Easy and extensive content and application integration Scalability Advanced security Trainable taxonomies Various data access Customization and extensibility WoolamaiWebMeta Engine 1.0 Quick integration Flexible portal interface Knowledge taxonomy adapts to data views Data-mining functionality Web site statistics Usability Tracking site statistics Content streaming to wireless devices

Chapter 5 Web Management Tools and Web Portals