FRAMEWORK FOR ENTERPRISE STRATEGY DEVELOPMENT (Steyn & Niemann, Euprera Milan, 2008)

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Presentation transcript:

FRAMEWORK FOR ENTERPRISE STRATEGY DEVELOPMENT (Steyn & Niemann, Euprera Milan, 2008)

Social and Environmental Responsibility Social and Environmental Sustainability Enterprise Governance Enterprise risk governance Non-financial risk e.g. reputation risk Enterprise relationship governance: Stakeholders with political & influencer stake Inward communication Enterprise Strategy Non-Financial Goals STRATEGIC ROLE OF PUBLIC RELATIONS

Economic Responsibility Economic sustainability Corporate Governance Corporate risk governance Strategic/operational/financial risk etc. Corporate relationship governance: Stakeholders with equity and economic stake Inward/outward communication Corporate Strategy Financial / Growth Goals SUPPORT ROLE OF PUBLIC RELATIONS

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