Auburn Athletic Department Capital Campaign Feasibility Study February – October 2001

109 Interviews June 11 to September 6 7 States: AL, GA, TN, FL, NY, NC, IL - Includes many donor categories - 13 AU faculty

DONORATHLETIC GIVINGACADEMIC GIVING Beckwith Club$ 1,080,000$ 215,000 Heisman Club$ 575,000$ 410,000 Football TUF$ 4,140,000$ 1,195,000 Basketball TUF$ 150,000$ 100,000 Football Scholarship$ 3,775,000$ 2,555,000 Trustees$ 3,250,000$ 7,000,000 Faculty/Staff$ 176,000$ 50,500 Former Athletes$ 1,960,000$ 225,000 Alumni$ 1,881,500$ 1,645,000 Other Donors$ 1,695,000$ 1,101,500 TOTAL$ 18,682,500$ 14,497,000 DONOR BREAKDOWN

What did we want to learn? If the “Auburn Family” supports the 15 projects If the financial resources are available If the “Auburn Family’s” attitude toward a possible campaign is positive

We asked 18 Questions Goal: $75,050, Projects Image Questions: – Auburn Athletics, Head Coaches, etc. Strengths & Limitations of Auburn Athletics Willingness to Give

15 Projects Presented $ 40,500,000 Facilities $ 25,000,000Endowments $ 9,550,000Facility Enhancement

RESPONSES

Image of Auburn Athletics 94% - Excellent, Very Good or Good

Leadership of Head Coaches 96% - Excellent, Very Good, Good

$75,050,000 Goal 61% Said it is Possible

Top 5 Projects Ranked #1- All Donors

Top 5 Projects Ranked # 1 Six-Figure Donors

Giving Priority: Where Do You Place Auburn Athletics? 70% Rated AU Athletics in Top 3

Would You Give to an Athletic Campaign? 77% Indicated “Yes”

RESPONSE RATE Total Figure Proposed: $52,500,000 Response: – Low: $ 11,438,000 – High: $ 18,682,500 Response Rate of 35%

Would You Also Give to Academics? 67% Indicated “Yes”

Response to Academics No Range Suggested Low: $ 8,821,300 High: $14,497,000

If AU Has No Campaign…Will That Affect Your Gift to Athletics? 70% Said “No”

RECOMMENDATIONS

RECOMMENDATION 1: COMPREHENSIVE CAMPAIGN Includes everything received except gifts and pledges which have already been counted, even if they come in during campaign period. 5 Year Campaign November 1, October 31, 2000

Determining the Goal 109 people Proposed $52,500,000: Responded $18,682,500 (35% response rate) 100 people (not interviewed) Rated at $48,000,000: (35%): $16,800,000 TOTAL POSSIBLE $35,482,500

2 Components to Count: 1. $6-8 Million/Year “New Money” 2. $10 Million/Year Ongoing Seating Revenue

Annual Estimated Campaign Giving $ 6,000,000 ($6-8 Million New) + Annual Estimated Seating Revenue $10,000,000 (Ongoing) ___________ $16,000,000 X 5 Years __________ TENTATIVE CAMPAIGN GOAL: $80 – $90 Million Therefore:

RECOMMENDATION 2 CAMPAIGN PROJECTS Consider Bond for Stadium Addition and Indoor Football Practice Facility Projected Campaign Revenue Will Cover Remaining Projects Bricks & Mortar: $22,020,000 Endowments: $18,000,000 (Lowered)

RECOMMENDATION 3 ACADEMIC GIFTS IDENTIFIED $14,497,000 (Upper Range) Solicit simultaneously Solicit 1 time for 2 gifts; Not 2 times for 2 gifts.

RECOMMENDATION 4 ENHANCE ATHLETIC DATA ACCESS Access to Ascend is limited Access is Critical during a campaign Progress must be monitored daily Of 22 Universities Interviewed: 36% Have Enhanced Access 64% Have Their Own Databases

Thank You