MIB Research Seminar Dr., Senior Lecturer Maria M. Smirnova.

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Presentation transcript:

MIB Research Seminar Dr., Senior Lecturer Maria M. Smirnova

Overview – 2006/2008: 671 firms in Russia 850 respondents in b2b market 1058 interview 214 key suppliers more than 40 experts 34 Russian regions 5 case studies 1 outsourcing partner 6 research university partners more than 6 diplomas + 5 master thesis + 2 PhD thesis

International Research Network

Key research directions Industrial (b2b) marketing Supply chain management Supply chains Value chains Relationship marketing Dual interactions Networks Marketing strategy Market orientation Marketing capabilities Internationalization: marketing aspects Social networks analysis Innovativeness and new product development Competitiveness through marketing

Key research projects Managing customer relationships in German firms Managing value chains in Russia Organic food perception in Russia Value creation in Russian market Innovativeness of Russian high-tech companies Internationalization strategies of Russian firms Commercialization of innovations in Russian firms A cross cultural comparison on consumer behavior with regard to environmentally preferable products: A survey on sustainable consumption

Applied methodology Quantitative studies Companies surveys Qualitative studies In-depth interviews Research case studies Longitudinal studies Desk research Theoretical background Internet & periodics Data bases

Research project: key steps Sphere of interests Conceptual background Variables PopulationSample Data setFinal data fileResults Sampling Data collection Coding Analysis Conceptualization Defining population Operationalization Measurement

Key programs applied SPSS AMOS

Research portfolio Managing relationships & interaction Innovativeness & commercialization Internationalization: Marketing aspects

Applying SEM Relationship value Market orientation Innovativeness

Commercialization of innovations: New project research framework Managing partner interaction Knowledge management Innovativeness of the firm Commercializa- tion success Performance Degree of internatioanlization 3

Summary: potential topics Everything about interaction in business markets: –firm + customers, suppliers, research organizations, etc Internationalization of Russian firms: –Who? Why? How? International Marketing –All aspects Innovativeness: –What is innovation? Knowledge management + Relationship marketing as innovation drivers, Commercialization of innovations & NPD

Mo: 16:15 – 17:00 Room 126