KBTextBooks Kelcey Bouchard Business Plan December 18, 2007 www.kbtextbooks.com.

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Presentation transcript:

KBTextBooks Kelcey Bouchard Business Plan December 18,

General Description Selling and purchasing textbooks  Prices will be cheaper then bookstores  You will know what you are purchasing  Customer benefits

Mission Statement/Target Audience To provide the best customer service with quality books at an affordable price College students Typically aged years old Technologically proficient Looking to save money on college books

Customer Service Will provide the best customer service possible  Have friendly/knowledgeable employees  24 hour, 7 days a week customer service by phone or  30 day money back guarantee  Optional KBtextbook card  Promotional Deals  Will receive credit for books that are returned depending on their condition  Website will have frequently asked questions  Track packages online

Future/Goals Goals:  To provide excellent customer service  Affordable prices  Have the books available and in stock  Functional and secure network Future  Become a well known and trusted online textbook business  Become one of the most popular online textbook stores  Continue to grow nation wide

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