History

History 1951 marked one of the most successful examples of cross-cultural PR and fundraising efforts with the sale of Israeli government bonds to institutional and individual investors across the United States.

History In 1952, vice presidential candidate Richard Nixon used television to address his critics and answer charges of financial impropriety. In 1953, the United States Information Agency was created to disseminate news and cultural information abroad.

History In 1954, the United Nations, with entertainer Danny Kaye as its spokesman, launched UNICEF to promote awareness of socio-economic issues facing children in poor and underdeveloped countries.

History In 1960, Edward Bernays led an effort to alert the public to the dangers of smoking. In 1961, President John F. Kennedy created the Peace Corps. During his tenure, Kennedy routinely held televised press conferences to gain media attention.

History In 1964, the Beatles arrived in America and appeared on “The Ed Sullivan Show.”

History

In 1968, presidential candidate Richard Nixon appeared on “Laugh- In,” marking the first time a national political figure used an entertainment program as part of a campaign.

History In 1968, feminists demonstrated on the Boardwalk in Atlantic City during the Miss American pageant, tossing their bras into trash cans -- popularizing the notion that women’s libbers burned their bras.

History In 1982, Johnson and Johnson set new standards of crisis management by dealing with the Tylenol scare. In 1987, Lt. Col. Oliver North testified before Congress on his involvement in the Iran-Contra scandal. Dressed in full military garb, he polarized Americans on the issue.

History In 1989, the tanker Exxon Valdez ran aground in Prince William Sound, creating the largest oil spill in U.S. history and creating a PR nightmare for the oil company. In 1993, a syringe was found in a can of Pepsi. The company followed the Tylenol model.

History In 1999, Anheuser-Busch launched a public service campaign against drunk driving.

History In 1999, producers of “The Blair Witch Project” used the internet to create publicity and promotion for their low-budget horror film. In 2004, the Swift Boat Veterans for Truth political ad, aimed at discrediting Senator John Kerry’s war record during Vietnam, helped sink his presidential aspirations.