Business Communication The Slogan & SWOT Analysis for UPS Products Midterm Project 494752128 Luis 王英哲 494752336 Eva 林宜芬 494752489 Sophia 朱學君 494752594 Wendy 丁香

About UPS.com: United Parcel Service Worldwide Facts Founded: August 28, 1907, in Seattle, Wash., USA World Headquarters: Atlanta, Ga., USA Http://www.ups.com Chairman & CEO: Michael L. Eskew Employees: 407,200 Worldwide (348,400 U.S.; 58,800 International) A well-run company Synchronizing commerce An innovative company

“What can Brown do for you?” Delivering more Meeting of Minds Can't you recognize me? I am you, I am you 50 years from now. I am your future... You know you are going to have a good life, and sorry, a big nose.

UPS Logos : The Shields 1961 1916 Safe, Swift, Sure 1937 2003 United Parcel Service 1961 The bow-tied package 2003 Global Commerce & Evolution

Today’s UPS UPS synchronizes the World of Commerce Goods Funds Information

Product： Price： Analysis about 4P 1.Package Operations 2.Supply Chain and Freight 3.Business solutions. Price： 1.The weight and distance as standard fees 2.UPS>FEDEX and DHL

Place： Promotion： Analysis about 4P 1. More than 200 countries and territories 2. In Taiwan Six locations & Family Mart Promotion： 1. Advertisement 2. UPS fully support the Beijing 2008 Olympic 3. Raises the Bar for International Delivery Ex: UPS and Hong Kong Disneyland Announce Alliance

SWOT Analysis - UPS Strengths: E-Commerce Capabilities Emphasized global network and stability creating an image “not American, but more worldwide.” Sought to build relationships discreetly, on Chinese terms

SWOT Analysis - UPS Weaknesses: Lacked own air services in China, making it less logistically versatile than FedEx Unlike FedEx, UPS does not have as much? Trucks and drivers build further brand recognition unlike FedEx in China?

SWOT Analysis - UPS Opportunities: Like FedEx, UPS can build around its multinational customer base with ASIA operations UPS can pass on cheap cargo to target the more document and small package market, since they do not need to fill an aircraft

SWOT Analysis - UPS Threats: Like FedEx, shipping companies already well established in China pose as a threat UPS contends it will add its own airplanes in ASIA when it becomes necessary, by that time FedEx may already be far ahead in this area

Conclusion The UPS Vision UPS Goals

Thank You For Listening November 2007