2011 – 2012 N ATIONAL P RESIDENT ’ S M ID Y EAR R EPORT

MEET THE TEAM

[ ] Goal #1 CUSTOMER SERVICE To be responsive to the needs of our students, advisers, and business customers!

CUSTOMER SERVICE Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. - Peter Drucker 4.8% [11,201 Members] Retain 85% [408 Chapters] 500 [Active Chapters ] INCREASE AND RETAIN MEMBERS

CUSTOMER SERVICE Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. - Peter Drucker Actual - as of 1/4, up 5 schools (316), up 2.31%, in states 55 new/reactivated as of 1/4 New Chapter Start Up Kit (sent in Oct. 2 President's Blast) "PBL Request for Info." (sent in first TBL) – over 300 entries INCREASE AND RETAIN MEMBERS Established five Regional Action Councils Set up Treasurer’s & Secretary’s Action Councils A CTION COUNCILS

SAMPLE PRESIDENT’S BLAST

NEW CHAPTER START UP KIT

CUSTOMER SERVICE NFLC [more pbl attendees] [greater overall attendance] PBL 2010: 60 PBL 2011: 705 Increase of 104 Total 2010: 5,244 Total 2011: 5,282 Increase of 38 Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. - Peter Drucker

[ ] Goal #2 RELATIONSHIPS To have the most effective partnerships of any career student organization!

RELATIONSHIPS An organization is a set of relationships that are persistent over time. - Kevin Kelly PBL National President article in each of the TBL issues Gave a speech at the 2011 FBLA NLC and received over 100 names at the PBL booth Set up similar booth at each of the NFLCs Taylor & Jake attended NBC’s Education Nation Summit [FBLA]

RELATIONSHIPS Over 15 applicants thus far (FBLA, ML, & PBL) Rewarding all those who complete at NLC ADOPT - A - CHAPTER

RELATIONSHIPS An organization is a set of relationships that are persistent over time. - Kevin Kelly GOAL [ $38, ] 10% [ increase ] Promoted the Mini Grant in President’s Blast and had four PBL winners University of South Carolina University of South Florida Herzing University University of Miami Raised over $4,900 at Blue Jeans for Babies dances at NFLCs

[ ] Goal #3 RESOURCES To focus on obtaining business and corporate sponsorships for our competitive events, membership, and scholarship programs.

Establish a Treasurer's Action Council (eight members in 3 regions) Actively search for a scholarship sponsor and auction items (goal of 100%) Target sponsors located around the location of the NLC RESOURCES COMPETITIVE EVENT SPONSORSHIP I have no money, no resources, no hopes I am the happiest man alive. - Henry Miller STATE OFFICER BOARDROOM Sent out generic login information to State Officers Promoted in two President’s Blasts

[ ] Goal #4 IMAGE & AWARENESS To be the best known career student organization in the country!

IMAGE & AWARENESS A strong, positive self-image is the best possible preparation for success. - Joyce Brothers INVOLVEMENT IN NATIONAL PROGRAMS host… [ NFLC workshop ]

IMAGE & AWARENESS SOCIAL MEDIA update… [ monthly blogs ] [ accounts ] [ podcasts ] [ website] Generic Twitter accounts (e.g. NatPBLPres) Changed blog name and have contributed various articles Hosted webinars (Second Semester Recruitment & Retention) Constant Facebook page update (1268 members) as well as other chapter pages Use of MailChimp to send out Bi- Monthly President’s Blasts

SOCIAL MEDIA EXAMPLES Generic Twitter Accounts PBL Promotional Video & National Officer Bios

PROMOTIONAL VIDEOS PBL SLC WelcomeDress Code VideoMiami Dade Officer Training WelcomePBL Promotional Video & National Officer Bios

THANK YOU ANY QUESTIONS