Blogging & Branding New Tools, New Audience

What We’ll Cover Today  What blogging is  How it can help you grow your audience  How to use your blogging tool

Your Presenters  Ken and Richard  Blogging experience: 6 years  Worked for Fortune 500 companies  Designed blogging strategies  Bloggers for Wide World

No Blogging Experience Needed  Blogging Basics  Finding something to write about  Photos and videos or not?  Archiving your blog posts  Checking out the competition

What You Can Do with Your Blog  Introduce products  Introduce staff  Share customer comments  Tell a story  Talk about upcoming events  Post sales and incentives

Growing Audience  Adding comments  Linking to other blogs  Creating a blog roll  Commenting on other blogs  Creating a blog index  Using metatags and keywords

Establishing Your Voice  What does your business look and sound like?  Think about your fonts  Use a consistent color scheme  What about staff photos?  Personalize your space

Personalizing Your Organization  Sharing behind-the-scenes stories  Knowing what will ignite customer imagination  Have fun with it (sometimes)  Know when to meet things head-on  Sharing business information on your blog

Giving Customers Access  If your blog gets popular, spin off other blogs  Encourage different departments to blog about what they do  Create a company persona  Post contents and more  Invite comments and submissions

Creating Ongoing Conversation  Assess your blog activity  Get Web reports  Analyze your traffic  Tie in to other social media  Update regularly  Keep it short and high-energy  Enjoy the process! And pass it on.