Dr Zoe Robinson, Keele University, Greening Business: An online teaching resource. Greening Business: An online teaching resource Session 1 Session 1: Motivations for organisations to ‘green’ Suggested activities

Dr Zoe Robinson, Keele University, Greening Business: An online teaching resource. Activity 1: The sustainability agenda You have just been employed as your University’s first Environmental Manager. The Vice Chancellor’s Office has asked you to produce a briefing note on how the sustainability agenda can be of benefit to the University. Summarise your argument in 500 words

Dr Zoe Robinson, Keele University, Greening Business: An online teaching resource. Activity 2: CSR Reports Search the internet for a recent Corporate Social Responsibility or Sustainability report from a large organization –Summarise the key sustainability-related achievements that are recorded –Summarise the stated sustainability-related future plans –Do you think there are any important sustainability- related areas missing from the report? –State the five most important areas that you think the company should address to improve their sustainability performance Report your findings to the rest of the class Discuss as a class how to evaluate a company’s report

Dr Zoe Robinson, Keele University, Greening Business: An online teaching resource. Activity 3: Sustainability Performance Search the internet for case studies of the following: –An organization that has gained good publicity from improving their sustainability performance –An organization that has received bad publicity due to a sustainability issue –A company that has developed a new, innovative, more sustainable product –An organization whose market share has been affected by non-compliance with environmental legislation Present the case studies to the rest of the class