My experiences with The Next 36 and starting Playfit Mobile Michael Del Balso, Sept

The Next 36 helps its ventures get started… $50,000 seed investment CEO level mentorship Advisory services from MaRS Exposure to Canada’s best entrepreneurs Workshops on: Marketing, Sales, Negotiation, Public Speaking Entrepreneurial Institute

Rewarding you for healthy living.

73% of people say rewards would make them exercise more

Competitors CompanyDescriptionUsers MapMyFitness (2005) Exercise tracking with mapping and route-sharing 3M Nike+ (2006)For runners looking to keep track of their workouts 4M+ Endomondo (2007)Cross-platform exercise tracking1M (2.5M+ Downloads) FitnessKeeper (2008) Mobile Fitness Tracking (RunKeeper), Top 10 iPhone App 6M (1M+ $9.99 Paid Users) miCoach (2010)Run coaching, tracks workout progress, allows users to see improvements. 1M+ 15M+

Pricing Model Reward Selected Reward Earned Reward Redeemed $$$$$$ exposure and possible conversion Rewards in hands of customer user-customer conversion most-riskModerate-risklow-risk