The Future of Haas: Leading Through Innovation Presentation to HAN Alumni Council Haas Annual Fund Development Council Volunteer Leadership Retreat Teresa Costantinidis June 23, 2006

Overview 1) The Haas School Strategic Plan 2) Strategic Implementation What does this really mean? How do our alumni fit in? 3) New Facilities

Overview 1) The Haas School Strategic Plan 2) Strategic Implementation What does this really mean? How do our alumni fit in? 3) New Facilities You will be tested...

The Haas School Strategic Plan has three basic components. Haas Plan Components: 1) Business Strategy 2) Brand Strategy 3) Execution Strategy

The Haas School Strategic Plan has three basic components. Haas Plan Components Another Way: 2) Brand Strategy 3) Execution Strategy 1) Business Strategy

Pop Quiz! What 1994 Movie was filmed on the Berkeley campus and featured Arnold Schwarzenegger, Danny DeVito, and Emma Thompson. Arnold played the role of a scientist.

Pop Quiz! What 1994 Movie was filmed on the Berkeley campus and featured Arnold Schwarzenegger, Danny DeVito, and Emma Thompson. Arnold played the role of a scientist. JUNIOR

BRAND STRATEGY

The Haas School’s Brand Strategy has three distinct tiers. Three Tiers: Excellence in Overall Management Leading through Innovation Sub Brands

EXECUTION STRATEGY

The School’s Execution Strategy has the following components: Execution Strategy – Resources and Leadership: Capital Campaign Expand Executive Education Chief Strategy Officer

Capital Campaign for a Strategic Plan Endowment $70M Operations and Research Support $20M Law and Business Connection $75M Executive Education Facility $35M

Pop Quiz!

CORA JANE FLOOD

The School’s Execution Strategy has the following components: Execution Strategy – Resources and Leadership: Capital Campaign Expand Executive Education Chief Strategy Officer

Richard K. Lyons Executive Associate Dean

BUSINESS STRATEGY

Plan for the Future Aim: Develop business leaders. But how make distinctive?

Distinctive Assets UC Berkeley Innovative Preeminent scholarship Bay Area/Silicon V. Extraordinary location Opportunity seizing Connected departments Diversity of ideas

Distinctive Assets UC Berkeley Innovative Preeminent scholarship Bay Area/Silicon V. Extraordinary location Opportunity seizing Connected departments Diversity of ideas If business schools did not exist? –Many would choose Berkeley first –Many would choose SF Bay Area first

Our Students AuthenticCollaborative Independent minded Small relative to peers Open thinking Team based Confidence without attitude Involved SeriousBalanced Analytical International Tenacious Community minded Prepared Cross-functional

KEY CONCEPT: Innovation is a Style of Leadership

LEADING THROUGH INNOVATION

Pop Quiz! Who was Andy Smith?

Pop Quiz! Andy Smith Cal Football Coach

Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological

Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological Process Innovation: Organizational

Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation

Our Students AuthenticCollaborative Independent minded Small relative to peers Open thinking Team based Confidence without attitude Involved SeriousBalanced Analytical International Tenacious Community minded Prepared Cross-functional

Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation Our distinctive capabilities

Leading Through Innovation

The Haas School Business Strategy has three basic components. Business Strategy Proof Points: Our Approach Our Ideas Our Culture

Our Approach –Faculty Hiring –Building Bridges to Berkeley Engineering Law Public Health –Student Experiences

Our Culture –Students. –Positioning as Serious/School. –High Expectations for students. –Graduation with distinction.

Our Ideas –Center for Innovation –Targeted Case Lines –Haas on Innovation –Leadership Course –Application Questions –Orientation

Facilities

Executive Education Building Maxwell Field Parking Structure Haas School Renovations Law & Business Connection

Pop Quiz! Written in 1905 by Harold W. Bingham, arranged by Robert O. Briggs. © UC Regents. All Rights Reserved. ____ _____ Blue and Gold, Thy colors unfold O'er loyal Californians, Whose hearts are strong and bold. ___ ____ Blue and Gold, Thy strength ne'er shall fail; For thee we'll die, ___ ____! ___ ____!

Pop Quiz! Written in 1905 by Harold W. Bingham, arranged by Robert O. Briggs. © UC Regents. All Rights Reserved. All Hail Blue and Gold, Thy colors unfold O'er loyal Californians, Whose hearts are strong and bold. All Hail Blue and Gold, Thy strength ne'er shall fail; For thee we'll die, All Hail! All Hail!

LAW AND BUSINESS CONNECTION

EXECUTIVE EDUCATION FACILITY

Leading Through Innovation

How do alumni fit in to the School’s strategic plan and branding initiatives? How to be effective: Take Ownership of Haas’ Future Commit to Achieving Identifiable Goals Serve as Brand Ambassadors Validate the Value of your Investment

What are our next steps? Focus on these questions: How can alumni both leverage and support this strategy in events, programs, and services? How can we address the School’s strategy in HAN’s new strategic plan?